Jolabokaflod

Christmas Book Flood | Recommending reading

Introduction

Please visit our Book Bulletin crowdfunding project at CrowdPatch to buy recommendations for our Winter catalogue and to volunteer your skills, experience and contacts. All funds raised will support the not-for-profit Jolabokaflod Book Campaign’s programme for 2018.

Preface: Book Bulletin, Winter 2017

Iceland

Every year Bókatíðindi, the original Icelandic Book Bulletin, is sent in the post to every household in the country by the native book trade.

This catalogue comprises around 850 new (mainly print) titles that hit the market place in preparation for Jólabókaflóð (Christmas book flood), which launches every year at the Reykjavik Book Fair in mid November.

For a national population of roughly 335,000 in 2017, a total of about 850 new books to choose from in the Bókatíðindi is not insignificant for a language spoken in a small territory. Remarkably, however, the Icelandic book trade’s Christmas catalogue includes every single new title in the publication.

United Kingdom

According to Nielsen’s latest publicly available figures, approximately 173,000 new or revised titles were published in the UK in 2015, more books per head than anywhere else in the world. For a UK version of Bókatíðindi, the inclusion of so many titles in a Book Bulletin is clearly impossible. This is why the Book Bulletin for Winter 2017 comprises recommendations from people both inside and outside the book trade, championing great books they would like to share with other readers. Entries to the Book Bulletin have the merit of being loved by real people.

The Book Bulletin navigational structure online mimics the Bókatíðindi catalogue, which sheds light on Icelanders’ reading preferences and cultural preferences (e.g. separate sections for art and photography, and history)

Crowdfunding campaign

In our inaugural year (2016), the not-for-profit Jolabokaflod Book Campaign team paid for a national publicity and marketing drive to introduce the concept of Jólabókaflóð to the UK and beyond as a philanthropic gift to the world.

Funds are needed to pay for events and marketing within and beyond the Winter 2017 period.

So, the Jolabokaflod Book Campaign is running a crowdfunding project from the First Day of Winter in the Old Nordic calendar (21 October 2017) until International Book Giving Day (Valentine’s Day, 14 February 2018) to raise money for our continued growth. This Book Bulletin project is raising money for the cause by asking people like you to contribute money in exchange for your recommendations (and external links) to be published in this Winter’s catalogue.

There are five levels of reward currently on offer (payment online via PayPal or on request via bank transfer or cheque):

  • £10.00 – Your recommendation is published in the Book Bulletin along with promotional links to your name and organisation/project, as well as posts on social media. Your details are also listed on the Acknowledgements page.
  • £15.00 – You get two recommendations published in the catalogue along with promotional links to your name and organisation/project, as well as posts on social media. Your details are also listed on the Acknowledgements page.
  • £20.00 – You get five recommendations published in the catalogue along with promotional links to your name and organisation/project, as well as posts on social media. Your details are also listed on the Acknowledgements page.
  • £50.00 – Your book recommendation is ‘Book of the Day’ in one of our daily online slots that display one book per webpage, together with a 24-hour social media PR campaign and entries on the Acknowledgements and Hall of Fame pages
  • £100.00 – You receive a one-click, seven-day image-link ad on the Book Bulletin crowdfunding page that leads to your website, together with entries in the Acknowledgements and Hall of Fame as well as a one-week social media PR campaign

You can tell us your recommendations via InMail messages at CrowdPatch or via email, to christopher.norris@jolabokaflod.org

You can recommend more than one book; you can also endorse books that have already been recommended by other people, which strengthens the objective value of the recommendations.

You can also get involved by volunteering your skills, talents, experience and contacts.

There is only one rule: you cannot recommend books you have written yourself. If you are a self-published author, recommendations your favourite works and we shall upload details and links about your latest book(s) next to your entries.

Summary

We look forward to the coming festive season ‘full of optimism’. Let’s take on board Icelanders’ love of giving, receiving and reading books at Christmas – and on other special occasions. The Book Bulletin will ensure that book lovers of all ages have plenty of great books to choose from as gifts that will be welcomed and cherished.

Merry ‘book yule’

 

CHRISTOPHER NORRIS
Founder and Curator
Jolabokaflod Book Campaign

October 2017

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