Event announcement: Jolabokaflod CIC is hosting a 30-minute live-stream podcast today—Wednesday, 18 December at 11.00 am. Anyone who is free is most welcome to join in…

Are you in business and looking to the commercial promotional gift sector to help you to make your holiday offerings stand out this Christmas? Tune into our latest podcast episode, where we dive into the booming trend of Jolabokaflod—the Icelandic Christmas tradition of gifting books—and explore how it can inspire your promotional gifting strategy this holiday season.

In this episode, we’ll explore how the principles of Jolabokaflod, which focuses on thoughtful, meaningful gifts, can be leveraged to create impactful promotional products that resonate with your clients and customers. We’ll discuss creative ways to tailor your holiday gifts to reinforce your brand’s values, boost customer loyalty, and leave a lasting impression.

From unique packaging ideas to selecting high-quality, personalised items, we’ll provide actionable insights that will help you elevate your brand’s presence during the festive season. Plus, we’ll share expert tips on how to make your promotional gifts a standout element of your marketing campaigns.

Whether you’re looking to expand your gift catalog or simply need some fresh ideas for this Christmas, this episode is a must-listen for anyone in the promotional products industry. Don’t miss out on the opportunity to make this holiday season your most successful yet!

Get into the Christmas spirit of Jolabokaflod by discovering how promoting reading for pleasure over the festive season can make the holidays more special and reignite a love for books to take into the New Year as a resolution you can keep.

On 18 December at 11.00-11.30 am GMT, join Christopher Norris in conversation with Mark Summers—Owner of Summers Print & Promotions—to discover how promotional gifts relate to Christmas and the Jolabokaflod tradition.

Share your questions with us in real time.

• YouTube link: https://www.youtube.com/watch?v=mQMci5Gcgks