Christmas Book Flood | Recommending reading

The Jolabokaflod family


Christopher Norris

Christopher Norris is a UK-based media executive with 25+ years’ experience of working in book publishing, television, digital media, music, fashion and film.

Christopher is the Founder and Curator of the Jolabokaflod Book Campaign. He also owns and runs CopyGhosting Publishing Services, a freelance vehicle for editorial, writing and digital marketing projects. He is also Head of Crowdfunding at CrowdPatch, the crowdfunding platform for social entrepreneurs, and acts as Editor and Development Executive for the Insight Film Festival: an international exhibition, awards programme and events organisation (HQ in Manchester, UK) that encourages filmmakers to engage with the broad theme of ‘faith’. He hosts and manages the active crowdfunding Meetup group, The Wisdom of Coffee.

Christopher helped to pioneer and establish World Book Day in the UK book trade; he served on the steering committee for the inaugural event in 1996-7. He also worked as Consultant Producer and Writer for the mid-1990s ITV book series, You’re Booked!, and served as Research Director of StoryCode, a web 2.0 recommendation engine for fiction readers, which launched in 2005.

liza-head-2Liza van der Smissen

Liza is a multi-talented creative with a commercial focus. When she is not planning, managing and hosting exclusive events at prestigious venues in London and the South East (including parties at the Café Royal, at the Guildhall for All-England Lawn Tennis Club during The Championships in Wimbledon, and film premieres at the Odeon Leicester Square), she is following her parallel career as an established actress and producer.

Most recently, Liza has co-produced the short film, The Girl Who Never Kissed First, and starred in the feature films Finding You and the Bollywood hit Nannaku Prematho.

Project leaders, volunteers and advocates

Crowdfunding opportunities

The Jolabokaflod Book Campaign is a grassroots, interactive venture that invites people with good ideas to encourage the buying, giving and reading of books to run crowdfunding projects to build a love of books and reading in local communities around the world. The first crowdfunding project run by the Jolabokaflod Book Campaign – The Icelanders Cometh – served the dual purpose of raising money for a good cause and showcasing an example of how to run an successful crowdfunding project.

The Jolabokaflod Book Campaign also actively supports and fosters volunteers who wish to share their skills, talents, experience and contacts with specific projects, to help them to reach their target figures before their deadline dates.

Project leaders and volunteers can be considered to be members of the Jolabokaflod Book Campaign extended family, as can everyone who contributes funds in exchange for rewards and everyone who shares news about a Jolabokaflod crowdfunding project via social media.

Friends and followers

The Jolabokaflod Book Campaign also welcome friends and followers on social media into the fold, including people connected to our active online presences via Facebook, Twitter and Pinterest. Our Google+ (Collection and Community) and Tumblr accounts will evolve over time to reach even more people interested in the Jolabokaflod Book Campaign.

We publish a monthly newsletter that shares news, views, events and opportunities with subscribers (register your details here to receive the newsletter).


The Jolabokaflod Book Campaign manages two websites. is a hub for information about the Icelandic tradition of Jólabókaflóð, a source to find out more about the country’s rich literary and cultural history, a showcase for Icelandic authors published in English and a collage of news about book promotion and reading campaigns around the world. is a platform that will be developed over coming months for sharing the commercial aspects of the enterprise, such as publishing news and features about active crowdfunding projects incubated by the Jolabokaflod Book Campaign patch at CrowdPatch and promoting commercial partnerships.