Christmas Book Flood | Recommending reading

Press kit

Resources for journalists, bloggers, researchers and teachers

Our story

Here are links to the essence of the Jolabokaflod Book Campaign:

  • Our mission The personality of the Jolabokaflod Book Campaign in just over 200 words
  • Founding story A short history of the Icelandic cultural phenomenon of Jólabókaflóð and the expansion of this literary tradition into its worldwide expression as the Jolabokaflod Book Campaign (see also: Pinterest account)
Your story

Here are ways in which anyone can participate in the Jolabokaflod Book Campaign, whether or not they work in the book trade:

  • CrowdPatch projects Information about the Jolabokaflod Book Campaign special-interest patch at CrowdPatch, the social enterprise crowdfunding platform
  • Get involved How to get involved, itemised according to different levels of time available and strengths of personal commitment
In the media

Here are places where the Jolabokaflod Book Campaign has featured in the media:

  • News Feature articles, blog postings and press releases (such as ‘The Icelanders Cometh‘, for the London Book Fair 2016)

Christopher Norris









Logos and branding
Green; crop

White on green snowflake logo


White on red snowflake log

B & W; crop

Black and white snowflake logo








Jolabokaflod runes on green background (linear)

Runes; green

Jolabokaflod runes on green background (square)

Runes; green J

Single letter ‘J’ rune icon on green background








Jolabokaflod runes on red background (linear)


Jolabokaflod runes on red background (square)

Runes;red J

Single letter ‘J’ rune icon on red background







Jolabokaflod lettering images


Mock book covers

Saga; JamieSaga; Janiele

AI; JamieAI; Janiele

HL; JamieHL; Janiele

RJ; JamieRJ; Janiele

YS; JamieYS; Janiele

Book bulletin cover

Commissioned images



Copyright-free photos

The website uses an archive of photographs free of copyright, downloaded from to depict readers of all ages, gender and racial background in different environments conducive to reading a book. Here are some examples from the archive:



If you have further questions, wish to arrange an interview with Christopher Norris, want to find out more information about the Jolabokaflod Book Campaign, or discuss running a Jolabokaflod crowdfunding project, here are the ways of getting in touch: