‘So this is Christmas, And what have you done,’ as John Lennon once sang.
Hopefully, by now you’ll have enjoyed the Jolabokaflod season of discussing the books you’d like to receive for Christmas and the special delight that comes from spending money on books you hope will share your mind, love and soul with your loved ones.
Not long to go, now: one more sleep until Icelanders eat their big Christmas meal, open their presents and spend the evening reading their new books.
As John and Yoko continued, ‘Another year over, And a new one just begun.’
Well, almost. But for the Jolabokaflod Book Campaign, the New Year can’t come soon enough. We have plenty of Good News to share when the time is right to make 2018 the year when the world gets to hear about the Christmas Book Flood.
Merry Jólabókaflóð, everyone.
The Bookseller’s showcase conference – 
Jolabokaflod 