Jolabokaflod

Christmas Book Flood | Recommending reading


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Book your recommendations with Book Bulletin: Winter 2018

This winter’s opportunity to tell the world about your favourite books, yourself and your projects is now open. By contributing to the Book Bulletin 2018 crowdfunding campaign at CrowdPatch, you are paying for space in the catalogue to display your book recommendations and to promote yourselves and your company, organisation and projects.

Each book recommendation can be purchased from book retailers by clicking through title-specific links in the Book Bulletin catalogue.

The Book Bulletin 2018 campaign started officially on 27 October 2018 (‘The First Day of Winter‘ in the Old Nordic calendar), covers the Christmas holiday period, and concludes on International Book Giving Day (14 February 2018, St Valentine’s Day).

We recommending buying, giving, reading and contributing to Jolabokaflod CIC, to capture a new spirit of Christmas.

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Jolabokaflod in a nutshell

Christopher Norris (Founder and Director, Jolabokaflod CIC) introduced the Icelandic ‘Christmas book flood’ cultural phenomenon at the London Book Fair in April 2018.

The video on Jolabokaflod CIC profile page outlines how the tradition will spread beyond Iceland, to the UK and beyond.


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Jolabokaflod CIC at the London Book Fair

If you are planning to attend LBF, you are most welcome to come and visit our Jolabokaflod CIC stand (1G41) to find what all the fuss is about. We have a few deals on offer for the duration of the book fair:

  • One free Book Bulletin recommendation – If you register with the Jolabokaflod patch at CrowdPatch (via this online form – choose ‘Jolabokaflod CIC’ from the drop-down box options), you get one book recommendation in the current online book catalogue along with our promotion of you, your projects and your company. Once you have registered, send me your book choice and what projects, etc. you would like me to publicise.
  • Free seminar – Attend our seminar tomorrow: Jolabokaflod: Iceland’s Christmas gift to the world (Buzz theatre, 3A55: 13:00-14:00).
  • Free liquorice: Icelanders are obsessed with liquorice, so we are offering free Liquorice Allsorts to visitors to the Jolabokaflod CIC stand (1G41)

Also, visit our ‘For the Book Trade’ web page to find out how Jolabokaflod CIC’s Book Bulletin can help you sell more books whilst promoting you and your recommendations (website | crowdfunding campaign)

Have a great London Book Fair; we look forward to seeing you.

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May Jólabókaflóð bring you reading joy

‘So this is Christmas, And what have you done,’ as John Lennon once sang.

Hopefully, by now you’ll have enjoyed the Jolabokaflod season of discussing the books you’d like to receive for Christmas and the special delight that comes from spending money on books you hope will share your mind, love and soul with your loved ones.

Not long to go, now: one more sleep until Icelanders eat their big Christmas meal, open their presents and spend the evening reading their new books.

As John and Yoko continued, ‘Another year over, And a new one just begun.’

Well, almost. But for the Jolabokaflod Book Campaign, the New Year can’t come soon enough. We have plenty of Good News to share when the time is right to make 2018 the year when the world gets to hear about the Christmas Book Flood.

Merry Jólabókaflóð, everyone.

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The Advent of #FutureBook17

The Bookseller’s showcase conference – FutureBook 2017 – was held in London, England, today. According to the trade journal of record, ‘FutureBook brings together leading thinkers in publishing, retail, editorial, writing, marketing and tech, along with speakers from other industries.’

What better occasion is there, on this first day of the Advent calendar, to open a window on the Jolabokaflod Book Campaign for 2017?

The Book Bulletin will evolve between today and International Book Giving Day (14 February 2019) into a rich collection of your recommendations and favourite books. Get involved by reading our advice for the book trade and by contributing to our Book Bulletin 2018 crowdfunding campaign.

 

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Book Bulletin catalogue for Advent

Our Book Bulletin is evolving fast, with recommendations from readers and the book trade. We shall be promoting the new catalogue vigorously with a view to launching a social media marketing campaign on 1 December 2017, the first day in the Advent calendar.

The banner ad marketing that we ran in email newsletters circulated to readers of The Bookseller in early November was the most successful such campaign that the trade journal has run in 2017, in terms of page views and click-through rate.

The Book Bulletin is poised to be a great success, through Christmas and beyond to International Book Giving Day in 2019, to encourage people to buy books to give to loved ones as presents. Happy browsing.

 

 

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Jolabokaflod visits the Frankfurt Book Fair

The Jolabokaflod Book Campaign is about to announce itself to the global book trade.

We are in Frankfurt between 11-15 October 2017 to tell the world of books about our take on the Icelandic Christmas book flood tradition.

We are attending Frankfurter Buchmesse (the Frankfurt Book Fair) to introduce the Jolabokaflod Book Campaign to every country exhibiting at this year’s event – the biggest book expo in the world – and to collect book recommendations for our next Book Bulletin.

The Frankfurt Book Fair describes itself as ‘the most important international trade fair for content, the centre of the international media world and a major cultural event. Nowhere else in the world does the publishing and media industry show itself from a more diverse, innovative and international side than during these five days in October.’

Our new catalogue and Book Bulletin 2018 crowdfunding campaign will launch on the First Day of Winter in the Old Nordic calendar (21 October 2017) and conclude on International Book Giving Day (14 February 2019).

So many titles from which to choose; the time draws near for deciding which ones to buy to give to loved ones for them to read this Christmas – and which ones you fancy treating yourself to get hold of and read.

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