From Thanksgiving to Christmas, Jolabokaflod CIC is hosting a worldwide party to celebrate the joy of reading. This year we are celebrating Jólabókaflóðið (The Christmas book flood) by sharing with you the chance to gift and receive books from reader friends around the world you have yet to meet.
All you have to do to take part in this Secret Santa book gifting campaign is to send us your first name and best email address via this landing page website: Secret Santa Book Gift. In return, we shall send you full details about how the process works, beyond the basic information on the landing page.
What are you waiting for? Santas of the world, unite! Let’s have some fun.
Here is our press release about a new competition to promote 
An international panel of book-trade experts will judge the eligible entries. A shortlist of potential winners will be announced on New Year’s Day with the winner revealed on 6 January 2020 (Twelfth Night).
Iceland celebrates the First Day of Winter every year (Fyrsti Vetrardagur), marking the beginning of Gor, the first winter month in the Old Norse calendar. Viking culture recognised two seasons – summer and winter – that matched changing daylight hours giving a rhythm to farming. In the Arctic Circle, the cycle of the seasons leads to long summer days and long winter nights.
In Reykjavík, the occasion is marked by restaurants on one of the main shopping streets, 
The Spring Bank Holiday Monday is drawing to a close in the UK, traditionally a time when people first venture to the seaside in the knowledge that summer is just around the corner. National days leave in Britain are so called due to the tradition that banks are closed for business on these days, a custom harking back to the late 19th century when clerks needed branch closure time to update accounts and tally bookkeeping. Nowadays bank holidays are retained to give tired workers a decent break to relax and recover from the stress of life over long weekends and the opportunity to enjoy extra leisure time.
Another day, another international occasion to commemorate: today is 
The two concepts are linked: freedom to investigate and report news stories that impact society is fuelled by the opportunity for authors to benefit financially from their work, including books that build on the findings on investigative journalists.
Today – 1 May – is May Day, a celebration of the seasons changing, especially in Celtic festivals like 
The Bookseller’s showcase conference – 
The Jolabokaflod Book Campaign is about to announce itself to the global book trade.
The Frankfurt Book Fair describes itself as ‘the most important international trade fair for content, the centre of the international media world and a major cultural event. Nowhere else in the world does the publishing and media industry show itself from a more diverse, innovative and international side than during these five days in October.’
The world of Jolabokaflod is expanding.
We are attending BookExpo America (the US book trade fair) and BookCon (the US authors’ convention) to talk about bringing Jolabokaflod to the USA, Canada and the rest of the continent and to collect book recommendations for our next online catalogue, which will be launched in June.
So many books, now is the time to read them.
The Jolabokaflod Book Campaign is proud and delighted to announce a new partnership with 
Lumio is the first product from Max’s design studio, which is dedicated to helping people live large with less. His work employs minimal and clean-line design, and centres around optimising the use of small spaces.
Nicole Lee, Business Development & Brand Visual Ambassador at Lumio, says: ‘At Lumio we have one goal: make life better by making simple, beautiful, and functional products. We bring a modern design aesthetic, combining craftsmanship and technology to simplify modern living. We make products that make life easier, more enjoyable and delightful.’
For more information about Lumio, please visit their 
Jolabokaflod 