Jolabokaflod

Christmas Book Flood | Recommending reading


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‘Reading for Pleasure’ cash prize competition announced

Here is our press release about a new competition to promote Jolabokaflod (Christmas book flood), the 75-year-old Icelandic literary tradition: Jolabokaflod launches ‘Reading for Pleasure’ competition at 12R Prizes.

Jolabokaflod CIC’s £500 cash prize contest opened on 26 October 2019 (First Day of Winter in Iceland) for entries in less than 500 words to be submitted until Christmas Eve (the culmination of Jolabokaflod in Iceland). The competition is open to everyone in the book trade and in the general public beyond (as long as they not involved with the judging process): the application for the ‘Reading for Pleasure Prize’ is hosted on the 12R Prizes platform: Reading for Pleasure Prize.

We are looking for entries that have the following characteristics:

  • ORIGINALITY: Innovative solutions that have the power to capture people’s imaginations.
  • IMPACT: Disruptive ideas that have the potential to break through into the book trade and the public sphere via the press and media.
  • FEASIBILITY: Practical ideas that can be implemented with reasonable allocation of time, money and other resources and that have the potential to be replicated easily elsewhere.
  • PUBLIC INTEREST: Compelling ideas that can re-engage people with the idea that reading for pleasure is an enjoyable and valuable entertainment choice at any time of year.

An international panel of book-trade experts will judge the eligible entries. A shortlist of potential winners will be announced on New Year’s Day with the winner revealed on 6 January 2020 (Twelfth Night).

From 7 January to 14 February 2020 (International Book Giving Day), Jolabokaflod CIC will run a crowdfunding campaign at CrowdPatch to put the winning entry into action by raising money, awareness and engagement.

We invite everyone reading this announcement to submit your entries for the ‘Reading for Pleasure Prize’ competition. Good luck!


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Happy Fyrsti Vetrardagur

Iceland celebrates the First Day of Winter every year (Fyrsti Vetrardagur), marking the beginning of Gor, the first winter month in the Old Norse calendar. Viking culture recognised two seasons – summer and winter – that matched changing daylight hours giving a rhythm to farming. In the Arctic Circle, the cycle of the seasons leads to long summer days and long winter nights.

The First Day of Winter always falls on the first Saturday after the 26th week of summer: this year the date is today, 26 October 2019.

In Reykjavík, the occasion is marked by restaurants on one of the main shopping streets, Skólavörðustígur, offering around 1500 litres of free meat soup (kjötsúpa) to the public. The traditional broth is a soup-cum-stew made with mutton and seasonal winter vegetables, like potatoes, parsnips and swedes. By tradition, the restaurants started the afternoon ritual by first feeding prisoners at a reception jail on the street, but the 19th-century stone building was decommissioned in 2016. City residents then queue in long lines to get their share of the soup.

At Jolabokaflod CIC, the First Day of Winter also marks the launch of our Book Bulletin 2019 campaign at CrowdPatch. This crowdfunding project rewards people with entries in the online catalogue for books of their choice plus classified ads to promote the contributors, their work and their personal projects and enthusiasms. The Book Bulletin is hosted on this website, to give you great ideas for Christmas presents – and for any other special occasion – for your friends and family.

Why not browse the catalogue to find ideas for early seasonal gifts?


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Books of the Day: one recommendation per time zone

The Spring Bank Holiday Monday is drawing to a close in the UK, traditionally a time when people first venture to the seaside in the knowledge that summer is just around the corner. National days leave in Britain are so called due to the tradition that banks are closed for business on these days, a custom harking back to the late 19th century when clerks needed branch closure time to update accounts and tally bookkeeping. Nowadays bank holidays are retained to give tired workers a decent break to relax and recover from the stress of life over long weekends and the opportunity to enjoy extra leisure time.

In the holiday spirit of today’s day off work, we are drawing attention to Jolabokaflod’s Book of the Day feature.

Every day of our campaign to celebrate the Sumarbokaflod season (from 25 April to 8 September 2019), we are publishing one recommendation suggestion from either an A-list celebrity reader or a crowdfunding contributor who has purchased a GBP £50.00 reward from our live Book Bulletin project.

Today, at a rate of one per hour, we are tweeting the first 12 books in the Book of the Day sequence, one title per time zone. From tomorrow onwards, we shall reveal each Book of the Day title on the day in which it features.

We hope you get inspired to read some of the Book of the Day titles recommended for you in the coming weeks and months, especially when you take a relaxing evening, a lazy weekend mini-break or a chilled-out vacation in order to read for pleasure.


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Freedoms to report and prosper

Another day, another international occasion to commemorate: today is World Press Freedom Day (3 May), hot on the heels of World Intellectual Property Day (26 April); both United Nation’s designated awareness days

World Press Freedom Day is an opportunity to celebrate the fundamental principles of press freedom; assess the state of press freedom throughout the world; defend the media from attacks on their independence; and pay tribute to journalists who have lost their lives in the line of duty.

In parallel World Intellectual Property Day creates the chance to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity.

The two concepts are linked: freedom to investigate and report news stories that impact society is fuelled by the opportunity for authors to benefit financially from their work, including books that build on the findings on investigative journalists.

When these human rights are denied, the likes of Amnesty International, PEN International, Reporters Without Borders, Witness, and Prisoners Abroad step in to highlight bad behaviour by leaders and regimes that exclude dissenting voices from public conversations.

When the press has the freedom to investigate and when intellectual property laws give writers an income to support their work, we all benefit and have the chance to live in a better world.

 


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The First Days of Summer: Sumarbokaflod campaign launch

Today – 1 May – is May Day, a celebration of the seasons changing, especially in Celtic festivals like Beltane as well in modern times as International Workers’ Day, an occasion to celebrate workers’ rights, and International Day of the Icelandic Horse.

In Iceland, this seasonal tradition is slightly earlier: the First Day of Summer (sumardagurinn fyrsti) is an annual public holiday held on the first Thursday after 18 April. This year, the First Day of Summer was marked on 25 April 2019. The occasion is marked around the country with parades, outdoor entertainment (including sporting events and children’s games) and free access to museums and exhibitions. This custom derives from the nation’s former use of the Old Norse calendar, which divided the year into two seasons: winter and summer. Years were considered less important than seasons: people saw their age in terms of the number of winters they had lived.

Here at Jolabokaflod CIC, we are celebrating these First Days of Summer by promoting our current Book Bulletin catalogue, full of book recommendation ideas for taking on holiday over the next few months, and to highlight our crowdfunding campaign for you to get your book title suggestions into the Book Bulletin – along with information about you and any project or issue you would like to promote – at a starting contribution of £10.00.

We shall be active online over the summer publicising all things book-related of interest to readers and book-trade professions. We call this campaign Sumarbokaflod (Sumarbókaflóðið, the summer book flood) to both name-check the long-standing Jólabókaflóðið Christmas tradition and to remind everyone that books make for great gifts at any time of year, especially for taking on vacation during our summer breaks.

 


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The Advent of #FutureBook17

The Bookseller’s showcase conference – FutureBook 2017 – was held in London, England, today. According to the trade journal of record, ‘FutureBook brings together leading thinkers in publishing, retail, editorial, writing, marketing and tech, along with speakers from other industries.’

What better occasion is there, on this first day of the Advent calendar, to open a window on the Jolabokaflod Book Campaign for 2017?

The Book Bulletin will evolve between today and International Book Giving Day (14 February 2019) into a rich collection of your recommendations and favourite books. Get involved by reading our advice for the book trade and by contributing to our Book Bulletin 2018 crowdfunding campaign.

 

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Jolabokaflod visits the Frankfurt Book Fair

The Jolabokaflod Book Campaign is about to announce itself to the global book trade.

We are in Frankfurt between 11-15 October 2017 to tell the world of books about our take on the Icelandic Christmas book flood tradition.

We are attending Frankfurter Buchmesse (the Frankfurt Book Fair) to introduce the Jolabokaflod Book Campaign to every country exhibiting at this year’s event – the biggest book expo in the world – and to collect book recommendations for our next Book Bulletin.

The Frankfurt Book Fair describes itself as ‘the most important international trade fair for content, the centre of the international media world and a major cultural event. Nowhere else in the world does the publishing and media industry show itself from a more diverse, innovative and international side than during these five days in October.’

Our new catalogue and Book Bulletin 2018 crowdfunding campaign will launch on the First Day of Winter in the Old Nordic calendar (21 October 2017) and conclude on International Book Giving Day (14 February 2019).

So many titles from which to choose; the time draws near for deciding which ones to buy to give to loved ones for them to read this Christmas – and which ones you fancy treating yourself to get hold of and read.

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Jolabokaflod in the USA

The world of Jolabokaflod is expanding.

We are in New York between 31 May and 4 June 2017 to introduce the Christmas book flood tradition to the US book trade and the North American literary world in general.

We are attending BookExpo America (the US book trade fair) and BookCon (the US authors’ convention) to talk about bringing Jolabokaflod to the USA, Canada and the rest of the continent and to collect book recommendations for our next online catalogue, which will be launched in June.

So many books, now is the time to read them.


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Lumio: new sponsorship partner

lumio-logoThe Jolabokaflod Book Campaign is proud and delighted to announce a new partnership with Lumio, to have the US luxury lamp company as an official sponsor.

Lumio has provided lamps that are ideal for reading books as prizes that will be presented to worthy award-winners during a short ceremony at the Jolabokaflod Gala Party held at the Hotel Café Royal on 2 February 2017.

Designed by Max Gunawan, Lumio is a modern lighting solution that lets you experience beautiful lighting wherever you are. Closed, the lamp takes the shape of a hardcover book. Open, it becomes a sculptural lamp with the versatility to fit any space.

manLumio is the first product from Max’s design studio, which is dedicated to helping people live large with less. His work employs minimal and clean-line design, and centres around optimising the use of small spaces.

In October 2013, Lumio was named by Entrepreneur magazine as one of the top 10 best crowdfunded products in the article, ‘10 of the Most Innovative and Bizarre of the Top 100 Crowdfunded Companies‘. Lumio raised USD $578,387 from a successful crowdfunding campaign at Kickstarter backed by 5276 pledges of financial support in exchange for a range of perks and rewards. Lumio received further investment after a memorably successful pitch in January 2015 on the ABC television show, Shark Tank (known as Dragons’ Den in the UK).

desertNicole Lee, Business Development & Brand Visual Ambassador at Lumio, says: ‘At Lumio we have one goal: make life better by making simple, beautiful, and functional products. We bring a modern design aesthetic, combining craftsmanship and technology to simplify modern living. We make products that make life easier, more enjoyable and delightful.’

Christopher Norris, Founder and Curator at the Jolabokaflod Book Campaign says: ‘Everyone at Jolabokaflod is delighted to be associated with Lumio. This fabulous lamp is ideal for reading, it makes for a wonderful prize, and it fits our enthusiasm for crowdfunding projects, such as our Book Bulletin initiative with CrowdPatch. We look forward to a mutually beneficial partnership with Lumio for our forthcoming Gala Party at Hotel Café Royal on [2 February 2017] and to Jolabokaflod Book Campaign events.’

girlFor more information about Lumio, please visit their website or download this beautiful and informative brochure. You want also ‘Like’ Lumio on Facebook and follow them on Twitter and Instagram.

 

 


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Book Bulletin: Hall of Fame

bokati%e2%88%82indi-4-bathtimeWe are marking the start of the crowdfunding phase of the Book Bulletin campaign – to raise money for next year’s Jolabokaflod UK events and marketing – by adding two new features to the website. Here is the second of these new features.

Hall of Fame

We have add a new section – our Hall of Fame pages – to recognise the financial contributions of supporters of Jolabokaflod Book Campaign crowdfunding projects, including the Book Bulletin.

Anyone who purchases a reward valued as £10 or more gets their name, company and/or project details uploaded for display on these pages as our way of saying ‘Thank you’ by way of public recognition.

We value everyone’s contributions and, in return, we are delighted to support you and your companies/projects with links and digital media promotion.