Our Book Bulletin is evolving fast, with recommendations from readers and the book trade. We shall be promoting the new catalogue vigorously with a view to launching a social media marketing campaign on 1 December 2017, the first day in the Advent calendar.
The banner ad marketing that we ran in email newsletters circulated to readers of The Bookseller in early November was the most successful such campaign that the trade journal has run in 2017, in terms of page views and click-through rate.
The Book Bulletin is poised to be a great success, through Christmas and beyond to International Book Giving Day, to encourage people to buy books to give to loved ones as presents. Happy browsing.