Event announcement: The Jolabokaflod CIC is hosting a live-stream podcast today—Tuesday, 17 December. Anyone who is free is most welcome to join in…

Are you ready to unwrap the hidden strategies behind guiding authors to literary success this holiday season? In this seasonal podcast show, we embrace the spirit of Jolabokaflod, the Icelandic tradition of gifting and savouring books on Christmas Eve. Just as families exchange stories and ideas on that magical night, our special episode sheds light on the nurturing relationships between agents, authors, and publishers—all working together to spark the world’s next wave of literary brilliance.

Join us as we journey through the non-fiction book world’s back channels: from identifying untapped markets in business or science to shaping a memoir that resonates across continents. We delve into every step of an agent’s craft—understanding trends, refining pitches, and forging partnerships that ensure your favourite holiday reading pile is brimming with meaningful, impactful titles.

This season, find out how literary agents breathe life into ideas that can fill the long winter nights with insight, learning and hope. Whether you’re a budding agent, a curious author, or simply someone who cherishes the tradition of gifting knowledge and inspiration, this podcast invites you to celebrate the art—and the craft—of bringing non-fiction stories into the world’s festive reading rituals.

Get into the Christmas spirit of Jolabokaflod by discovering how the work of literary agents contributes to the festive season in the book trade, including being the first movers in the cycle of finding fabulous authors worthy of publication, helping to reignite your love of books over the holidays to take into the New Year as a resolution you can keep.

On 17 December at 2.00-2.30 pm GMT (9.00-9.30 am EST | 6.00-6.30 am PST), join Christopher Norris in conversation with Rita Rosenkranz—owner of her eponymous New York-based literary agency—on the topic of how agents help to make Christmas such a special time for books.

Share your questions with us in real time.

• YouTube link: https://www.youtube.com/watch?v=Stnyq2p8qeg

See you at the Jolabokaflod fireside chat event.

A recording of the session is available immediately after the livestream at YouTube.

Note: If you’d like to watch the previous Jolabokaflod session—Jolabokaflod as ageneric book promotion campaign—here is the YouTube link:

• YouTube link: https://www.youtube.com/watch?v=lQJ5yvv7V1U