Christmas Book Flood | Recommending reading

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Our Book Bulletin for 2021

Iceland’s ‘Book Bulletin’ for Jolabokaflod at Christmas 2021

Merry Christmas, everyone – and happy Jolabokaflod for 24 December. We hope you received the books you wanted and are already deep in concentration, reading – lost in the worlds created by the writing on the page.

On the surface 2021 has been a second fallow year for Jolabokaflod CIC, due to lockdown caused by the coronavirus pandemic. You will be glad to learn, however, that we have been hard at work at a deeper level out of the necessity to pivot. Here are some of the activities we initiated during the year.

Refuge in Literacy UK

In February 2021, our Founder (Christopher Norris) began to mentor children’s author Anne Stairmand about setting up a social enterprise to build on a generous gift she donated at Christmas 2020 when she gave 50 signed copies of her books to a local refuge centre. The strength of the positive reaction she received inspired her to make this connection more permanent.

We guided Anne on her journey to create a not-for-profit company called Refuge in Literacy UK with two meta goals:

  • Ensuring children in refuge own copies of books signed by their authors
  • Teaching parents how to support their children’s learning how to read successfully

Refuge in Literacy UK soft-launched in November 2021 with an in-person conference-style event to bring the CIC’s stakeholders together for the first time and to share the vision for the future.

At Christmas 2021, the company has a board of 10 people and is working to send more signed books to refuges, with around 30 authors in the scheme already. It is also creating reading prompts that will help parents read the books with their children.

Christopher has agreed to become a non-executive director of Refuge in Literacy UK in the New Year, advising on strategy and fundraising at the company’s biannual board meetings. The social enterprise is set to grow rapidly in 2022.

Theme of the month at Founders and Mentors

In October 2021 we were delighted to publish a month of themed content in The Creative Collective community at Founders and Mentors, the free-to-access platform that supports pre-launch founders, inventors and creatives with free mentoring to launch startups, inventions and creative projects more successfully. This content comprised information, polls, questions and a ‘call to action’ for member s to consider making Jolabokaflod part of the way they celebrate the festive season, whether or not they celebrate Christmas.

The Wisdom of Coffee

The month of promotion was backed up by the Wisdom of Coffee network, both at its eponymous Founders and Mentors community (The Wisdom of Coffee) and at its Meetup group (The Wisdom of Coffee), remaining members to get involved with the Jolabokaflod tradition.

Secret Santa with a twist

We ran a pilot scheme at Founders and Mentors to run a ‘Secret Santa’-style promotion with a Jolabokaflod flavour: Secret Jólasveinn

We invited members of the Founders and Mentors global network to participate in a scheme to buy and send a book of their choice to the person they selected at random ‘out of the Santa hat’. Seven members participated in the pilot.

Although this was a small group of people in the inaugural event, everyone enjoyed the activity as a way of engaging with each other and the wider Founders and Mentors community.

We shall scale up the Secret Jólasveinn project for Christmas 2022, so that everyone who wants to take part can do so, wherever they are in the world.

What’s next?

The Omicron variant of Covid-19 is surging as we post this update. The future is unclear from this vantage point as to when everyone will be able to resume their lives unaffected by protocols imposed as a result of the coronavirus pandemic. There are a few things, however, that we can predict with some degree of certainty:

  • The end of the pandemic is not currently in sight, especially if vaccines and other treatments are not shared globally by countries with the resources to do so
  • Life will be different for all of us once the pandemic is in the rear-view mirror
  • Our collective tastes and preferences may change in the light of our experience of living through a pandemic.

With so much unknown about the future, Jolabokaflod CIC will continue to stay agile in how we promote the ‘Christmas book flood’ tradition around the world. We have plenty of ideas in the pipeline, which we shall reveal and promote at the appropriate time – and as the pandemic allows.

Enough from us – now enjoy the rest of the festive season and go bury your head in a book.

Jolabokaflod CIC

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There’s 4.19 books born every minute

Never one to miss an opportunity to make analogies, today – 5 May – is International Day of the Midwife. Whilst the medical world of baby sherpas have their awareness day in the sunshine – this year the emphasis is on defending women’s rights – here at Jolabokaflod Towers we can extend the metaphor to include authors giving birth to their work (all 2,200,000 per year around the world). Once you suspend disbelief to compare and contrast the process, there are similarities:

  • The decision to write a book can be years in the making
  • Aspiring authors can attend ante-natal classes to learn about the publishing process
  • Research is a key factor in planning for a new arrival
  • The act of consummation involves love, foreplay, mind games and active imagination
  • The foetus moves through many evolutionary drafts
  • Authors often don’t know how their work will turn out until it is completed
  • Gestation of a manuscript in an author’s room often takes around nine months
  • The birthing process is often painful and may need to be induced with coffee and/or alcohol, depending on the time of day and the severity of the discomfort
  • There is often a room in the house that needs painting, even if this is only a displacement activity
  • Delivery of a manuscript via an agent is usually a joyous occasion
  • Finding a place for a moulding the future of a manuscript, taught by publishing tutors, can involve moving house
  • Some authors prefer their offspring to be home-schooled
  • The growth of a book is part nature, part nurture
  • In the genetic make up of successful books, X marks the spot and Y gets an answer
  • The First Day at School is celebrated in the company of friends and colleagues with free-flowing, warm white wine, liberal helpings of cake, copious tears of pride and a few congratulatory speeches

So, please be up-standing – and raise your glass of flat Prosecco with us – to toast the author-parents of the world and their publisher-midwives, as well as – obvs – the unsung heroines (and heroes) that help to bring our real-world babies into the universe.

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Valentine’s Day: receiving books from your beloved

ibgd-poster If books be the food of love, read on: sharing books with the people in your life

Part 3: receiving a book

As the Book Bulletin online catalogue crowdfunding campaign for reading recommendations and gift suggestions comes to an end on International Book Giving Day (also known in some quarters as ‘Valentine’s Day’), Christopher Norris from the Jolabokaflod Book Campaign asked friends, fans and followers of the initiative how they would feel about exchanging books with significant others on 14 February.

How would receiving a book as a gift on Valentine’s Day make you feel?

Hannah Bellamy, CEO, United Way Reading Oasis: Understood

Catherine Clover, author, forthcoming multimedia Aldus Cervus series: Having been given children’s books by my parents on Valentine’s Day when I was young, I know what a blessing it is to have such an intimate and lasting token of their love. To this day, when I read the Valentine inscriptions written lovingly in my now deceased mother’s hand, it makes me feel so connected to her. I feel that there is nothing greater to bring us together with our loved ones than sharing a bound copy of a book!

Andrew Haywardether, Managing Director, Ether Books: When I am the recipient of a book, I find that often my friends are pushing me out of my comfort zone, and that has to be a good thing!

Jessica Norrie, author, The Infinity Pool: Much better than receiving chocolate-cream-filled profiteroles with pink, sugar hearts or any of the other sickly things on sale at this time of year!

Lesley Pollinger, author and Literary Executor and Trustee for the Estate of Frieda Lawrence Ravagli: Loved (and probably stunned!).

Nick Quantrill, crime writer and Hull Noir 2017 team, international crime writing festival: Books can be such a personal thing, so receiving a book you’ll really enjoy shows a genuine connection with your loved one. I’d be delighted to receive a book and think it would be a fine tradition to initiate.

Yrsa Sigurðardóttiryrsa-helmet, award-winning author: Again, absolutely marvelous and I hope my husband reads this.

Hildur Sif Thorarensen, author, Einfari: Very good. I love books. I love educational books. I love crime novels. I love all sorts of interesting reading material.

Karen Sullivan, Founder and Publisher, Orenda Books: I always have a book wish list on the fridge, and receiving a book as a gift on Valentine’s Day would be the most perfect gift – enabling me to be transported, indulge in my favourite activity: reading.

Victoria Wicks, actress, granddaughter of H E Bates: I’d be pretty thrilled to get anything on Valentine’s Day!

How would you summarise the idea of giving and receiving books on Valentine’s Day?

Anonymous advertising executive: A book is a really thoughtful gift because it shows that you know the person inside

Gill Paulicon-gill-paul, author, historical fiction: Flowers and chocolates are lovely, but impersonal and impermanent. To choose a book for someone else requires thinking about who they are, what they enjoy, the very heart and soul of them. And while flowers wither and chocolates get eaten (fast), that book will last for life

Christopher Norris is the Founder and Curator of the Jolabokaflod Book Campaign (twitter: @Jolabokaflod). There is still time to make a contribution to the Book Bulletin cause and receive promotion for you and your passions, projects and interests. Please give generously by 14 February 2017.




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Valentine’s Day: giving books to your beloved

hug-book-loveIf books be the food of love, read on: sharing books with the people in your life

Part 2: giving a book

As the Book Bulletin online catalogue crowdfunding campaign for reading recommendations and gift suggestions comes to an end on International Book Giving Day (also known in some quarters as ‘Valentine’s Day’), Christopher Norris from the Jolabokaflod Book Campaign asked friends, fans and followers of the initiative how they would feel about exchanging books with significant others on 14 February.

How would receiving a book as a gift on Valentine’s Day make you feel?

Hannah Bellamy, CEO, United Way Reading Oasis: No book is the same. I give to offer advice, adventure, comfort or amusement. When someone is suffering and I don’t know how to help, I send a book.

Catherine Clovercc-white-hart, author, forthcoming multimedia Aldus Cervus series: For a child in my life I can think of nothing better than to give them a book from a favorite series they are reading, or a book of poetry.

Andrew Hayward, Managing Director, Ether Books: I love fitting books to people, finding a subject they like and hopefully getting a new fan for the author. If I find people who have an interest in Germany, both during the war and post war I always give them a copy of a Philip Kerr, Bernie Gunther book. So far, everyone has enjoyed him and bought the rest of the series

Jessica Norrie, author, The Infinity Pool: I would enjoy browsing for something that expressed love elegantly and spiritually and with humour. Or that specifically reflected the relationship I was celebrating.

Lesley Pollinger, author and Literary Executor and Trustee for the Estate of Frieda Lawrence Ravagli: Loving, and with thought for the recipient.

Nick Quantrillhull-noir-2017, crime writer and Hull Noir 2017 team, international crime writing festival: As a book lover, I know such a gift would be well-received, so it’d be a genuine pleasure to buy the perfect book.

Yrsa Sigurðardóttir, award-winning author: Absolutely marvelous. A book is a gift that requires thought and insight and is reserved for those close to your heart, be it lover, relative or friend. People don’t give books to someone they don’t like.

Hildur Sif Thorarensen, author, Einfari: It would make me happy if I found a good book that is up my boyfriend’s alley.

Karen Sullivan, Founder and Publisher, Orenda Books: I always give books as gifts, and they are powerful conveyors of emotion and affection. On Valentine’s Day, this becomes increasingly poignant.

Victoria Wicks, actress, granddaughter of H E Bates: If I was given a book by a prospective beau, and I found I liked the book, that would give me goosebumps I think. It’s really quite sexy because it indicates a desire to be very close to someone. If you’re reading a book someone’s given you then that person is everywhere you are when you are reading it: on the tube or the bus, by the fire, in bed. It indicates intimacy in a way that lingerie can’t.

Christopher Norris is the Founder and Curator of the Jolabokaflod Book Campaign (twitter: @Jolabokaflod). There is still time to make a contribution to the Book Bulletin cause and receive promotion for you and your passions, projects and interests. Please give generously by 14 February 2017.

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What our fans read over Christmas

We put out the word on social media around the festive season that we were keen to find out which books our friends and followers were reading on Christmas Eve – and beyond – in the spirit of Jolabokaflod. Here is a review of the responses we received. As always, all the books we mention can be purchased in the UK via the Booksellers’ Association’s My Local Bookshop search engine.

161225-books-asThe avid-reader Mum

Alyson Shipley in East Yorkshire was feeling optimist. Christmas for her was a read-fest of the titles in the picture opposite, which she sent us via Facebook. Hopefully her whole family joined in. Alyson says she is already into the seventh book in her haul of books. Here is a list, from top to bottom, for everyone unable to enlarge the photo.

  • Akram’s War, Nadim Safdar (Amazon: UK | USA)
  • Then She Was Gone, Luca Veste (Amazon: UK | USA)
  • Sweet Home, Cathy Bray (Amazon: UK | USA kindle)
  • Far From True (Promise Falls: book 2), Linwood Barclay (Amazon: UK | USA)
  • The Travelers, Chris Pavone (Amazon: UK | USA)
  • Slow Horses (Jackson Lamb: book 1), Mick Herron (Amazon: UK | USA)
  • Dead Lions (Jackson Lamb: book 2), Mick Herron (Amazon: UK | USA)
  • My Name is Leon, Kit de Waal (Amazon: UK | USA)
  • Long Way Home (DI Zigic and DS Ferreira: book 1), Eva Dolan (Amazon: UK | USA)
  • The Museum of You, Carys Bray (Amazon: UK | USA kindle)
  • Cold Earth (Shetland: book 7), Anne Cleeves (Amazon: UK | USA)
  • The Blood Card (Stephens and Mephisto: book 3), Elly Griffiths (Amazon: UK | USA)
  • The Twenty-Three (Promise Falls: book 3), Linwood Barclay (Amazon: UK | USA)
  • A Divided Spy (Thomas Kill: book 3), Charles Cumming (Amazon: UK | USA)

ln-linkedin The booktuber

Meanwhile, Leena Normington at Just Kiss My Frog posted her thoughts via YouTube. These are the books she was thinking about buying family and friends for Christmas. Maybe Leena will share which titles she actually gave as presents this year and how her loved ones are getting on with reading them. Here’s a list of the books she mentions in the order in which she talks about them

  • How to be Parisian, Anne Berest, Audrey Diwan, Caroline de Maigret and Sophie Mas (Amazon: UK | USA)
  • Feral, George Monbiot (Amazon: UK | USA)
  • War and Peace, Leo Tolstoy (Amazon: UK | USA)
  • How to Survive the End of the World as we Know It, James Wesley Rawlesa (Amazon: UK | USA)
  • Introducing George The Poet: Search Party, A Collection of Poems, George the Poet (Amazon: UK | USA)
  • Wildflower, Drew Barrymore (Amazon: UK | USA)
  • Zayn: The Official Autobiography, ZAYN [Zayn Malik] (Amazon: UK)
  • The Descent of Man, Grayson Perry (Amazon: UK | USA)
  • Bitten by Witch Fever: Wallpaper and Arsenic in the Nineteenth-Century Home, Lucinda Hawksley (Amazon: UK | USA)
  • Feminist Fight Club: An Office Survival Manual (For a Sexist Workplace), Jessica Bennett (Amazon: UK | USA)
  • Bridget Jones’s Baby: The Diaries, Helen Fielding (Amazon: UK | USA)
  • Sofia Khan is Not Obliged, Alisha Malik (Amazon: UK | USA)
  • Eat Sweat Play: How Sport Can Change Our Lives, Anna Kessel (Amazon: UK | USA kindle)
  • Let Them Eat Chaos, Kate Tempest (Amazon: UK | USA)
  • The Elements of Eloquence, Mark Forsyth (Amazon: UK | USA)
  • The Myth of Meritocracy, James Bloodworth (Amazon: UK | USA)

161225-books-abThe book blogger

Adele Blair writes the Kraftireader blog, which shares her ‘love of reading, crafting, recipes, music and shopping bargains. Adele tweeted that she had bought ten books this year as present and was, in return, enjoying reading books she had received as gifts:

  • The Phantom Tree, Nicola Cornick (Amazon: UK)
  • The Liberation, Kate Furnivall (Amazon: UK | USA kindle)
  • a treasured child’s picture-book
  • a prized cookbook

The main photo on her blog’s home page shows a haul of favourite books. Adele must get through many cups of tea and have a generally sunny disposition. Here are the books she has highlighted:

  • Me Before You, JoJo Moyes (Amazon: UK | USA)
  • Fudge Berries and Frog’s Knickers, Lynda Renham (Amazon: UK | USA kindle)
  • The Teashop on the Corner, Milly Johnson (Amazon: UK | USA kindle))
  • Just for Christmas, Scarlett Bailey (Amazon: UK | USA kindle)

lc-twitterThe tweeter

Luke Conboye announced on Christmas Day via Twitter – his handle is @Someronrebel – that he was reading Nightblind by Ragnar Jónasson. Excellent choice, sir.

  • Nightblind (Dark Iceland: book 2), Ragnar Jónasson (Amazon: UK | USA kindle)

The authors

Valerie Galantevg-twitter is a licensed psychologist who tweeted via @ValGalantePhD to tell us that she was reading The Untethered Soul: The Journey Beyond Yourself by Michael A Singer over Christmas:

  • The Untethered Soul: The Journey Beyond Yourself, Michael A Singer (Amazon: UK | USA)

Valerie is a self-published author. Here are the books she has written:

  • Finding Your Way, Valerie Galante (Amazon: UK | USA)
  • Spirit Manifested: Poetic Reflections on Life, Valerie Galante (Amazon: UK | USA)
  • The Way of Yeshua, Valerie Galante (Amazon: UK | USA)

le-twitterLynne E Blackwood is an as-yet unpublished novelist (RINGS OF CHALK) and a prize-winning writer of short stories and poetry. She began writing in April 2012 after illness terminated her professional activity as a community project development consultant working with women asylum seekers and ethnic minorities.

Lynne told us she was reading Marlon James novel A Brief History of Seven Killings and spending part of the holiday season revising her thriller set in the Caucasus, RINGS OF CHALK

  • A Brief History of Seven Killings, Marlon James (Amazon: UK | USA)

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New end date as Melvyn Bragg endorses The Icelanders Cometh

Feel the buzz

After a successful London Book Fair that captured the imaginations of publishers and journalists alike, it became clear that time was needed for The Icelanders Cometh buzz to build and go viral, to optimise the money to be raised via crowdfunding (way beyond the World Book Night figure of £2304.16) for UK libraries to spend on books by Icelandic authors translated into English.

News update

Now endorsed by broadcaster, novelist and Parliamentarian, Melvyn Bragg, the new end date for The Icelanders Cometh is 17 June 2016, Icelandic National Day, to mark the anniversary of Iceland’s formal independence from Denmark in 1944.

Celebration videos

These two pieces of news were first mentioned in two video messages recorded at the Café Royal by Christopher Norris, Founder and Curator of the Jolabokaflod Book Campaign, to mark three auspicious occasions: World Book Night, World Book and Copyright Day, and the 400th anniversary of the death of William Shakespare.

Watch them here:

Summary for social media (02:21)

Extended version (04:35)

Get involved: let’s do this!

We have until 17 June 2016 to make the campaign happen. Here is what you can do to take part by visiting The Icelanders Cometh in the Jolabokaflod Book Campaign patch at CrowdPatch:

  • Contribute Spend money on a reward and reap the benefit of a range of digital media packages
  • Volunteer Tell us what you would like to do to help us raise as much money as we can
  • Share Spread the news about the campaign to friends, family and the wider world via social media

You can reach Christopher Norris either via The Icelanders Cometh profile at CrowdPatch or via email or phone: contact details here.

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Let’s get the Icelanders to come for World Book Night

Map; IslandiaLet’s do this!

You have until World Book Night to get stuck into The Icelanders Cometh and help to make it happen.

We need to raise at least £2304.16 by 23 April 2016 as a gift to UK libraries to spend on books by Icelandic authors published in English.

Here’s how you can get involved …


Give us your money in exchange for a range of rewards, that range from virtual hugs to advertising opportunities.

If you have a project or company to publicise, or you would simply like to get your name out there (e.g. to a future employer), there are plenty of digital marketing perks as reward for your financial contribution.

Donating to The Icelanders Cometh could be your breakthrough, a change to get yourself or your project to the next level.

Simply click on the ‘Contribute’ button at The Icelanders Cometh page at CrowdPatch, choose a reward and send your money via PayPal.

All the money you contribute – 100 per cent – will be spent on books for libraries. Neither Jolabokaflod nor CrowdPatch receives any fees for running the crowdfunding campaign

Thank you in advance for your contribution!


We’d love you you to help in practical ways to enthuse people about being a part of making The Icelanders Cometh happen.

We’d be delighted for you to do any of the following – and anything else that comes to mind – to help us to raise as much money as we can and to get the buzz going:

  • write a few emails
  • make some suggestions
  • use your skills and talents
  • develop your experience

We’d love to hear from you. Simply click on the ‘Volunteer’ button at The Icelanders Cometh page at CrowdPatch and tell us what you would like to do.

Get stuck in!


We hope you love The Icelanders Cometh enough to spread the news about the project via social media.

Simply click on the ‘Share’ button at The Icelanders Cometh page at CrowdPatch and then tell your world.

Like to learn more?

Read full details about The Icelanders Cometh in this press release written for the London Book Fair 2016.

If you’re a journalist, blogger, teacher or researcher, please check out the Press area to find what you need.

If you have any questions, please get in touch:


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Let’s celebrate Jolabokaflod

Today is the last shopping Saturday before Christmas and tomorrow is the last day for making purchases at online retailers for delivery before the holiday period begins. In preparation for the inaugural Jolabokaflod book campaign in 2016, let’s get alongside our Icelandic friends and celebrate Jolabokaflod this year, too.

Here is what you can do in the coming week:

✶  Buy  Books are high in emotional value. Buy books for your friends and family to build relationships and create positive memories.

✶  Give  Give books to your loved ones to celebrate the festive season, whatever your faith or belief. Download the Jolabokaflof bookplate to show your friend or family member how much you love and value them.

✶  Read  Encourage your loved ones to find time over the holidays to read the books you have given them

Also, commit to asking your friends and family how the are getting on with reading the books you give them. Are they enjoying the book? How does the book make them feel?

Use Jolabokaflod in 2015 as a way of strengthening bonds and showing how much you care about books and about your loved ones having great reading experiences.

This blog will publish items to keep you informed about Jolabokaflod news and about how you can get actively involved in the grassroots, interactive book campaign next year.

Merry Jolabokaflod.

Bauble; gold; red


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Merry Jolabokaflod – get involved with a new grassroots, interactive generic book campaign

It’s beginning to look a lot like Christmas … at least according to the book trade calendar, with Super Thursday already in distant memory. But how do we pay tribute to the festive season as an industry in the UK, apart from the publication of the Booksellers Association Christmas Books Catalogue, the giving of National Book Tokens as presents, and the marketing efforts of individual companies (such as Quercus for Christmas 2014)?

We can learn to celebrate Christmas (and other ‘Festivals of Light’) the Icelandic way, and help to promote books into the bargain. With more books published and read per citizen than anywhere else in the world (BBC News Magazine), our friends in the ‘Land of Fire and Ice’ clearly know how to get people reading!*

This is where Jólabókaflóð comes in.

Every year, virtually all the new books in Iceland are published in a narrow window in the run up to Christmas. The season starts with the autumn publication of a new books’ catalogue – the bókatíðindi – and ends with the giving of presents on 24 December. Tradition has it that everyone in Iceland spends Christmas Eve reading.

How fabulous is that!

The whole festive rush, from publication dates to getting books into readers’ hands, is called Jólabókaflóð, which translates roughly in English to ‘Christmas book flood’.

There is no reason why the Jólabókaflóð phenomenon should remain a well-kept secret in Iceland. A series of digital platforms were launched on 16 November 2015 to make it happen here, too, via an article at BookMachine and via an RSA Bounce event in London

Here is the plan to start to make an Anglicised version – ‘Jolabokaflod’ – a fixture in the hearts and minds of book lovers like us in the UK and beyond. We can have fun at the same time.

In the run up to the festive season in 2015, join in pledging to get into the spirit of celebrating Jolabokaflod by doing the following:

  1. Buy books to give to your nearest and dearest as presents.
  2. Encourage your loved ones to start reading your gift books during the Christmas holiday season.
  3. Copy and paste the Jolabokaflod name and slogan – as shown below – into your email signatures between now and Christmas:
    Jolabokaflod | Buy * Give * Read | Books are not just for Christmas
  4. Mention Jolabokaflod in your emails and on social media. Use the hashtag #Jolabokaflod whenever you chat about the campaign online. Name-drop Jolabokaflod liberally at Twitter (@Jolabokaflod), Facebook (/jolabokaflod), etc., ‘Like’ the campaign wherever it exists online, and encourage your family, friends and followers to do the same.
  5. Download and print out this Jolabokaflod bookplate PDF to insert into the books you give as gifts over the Christmas period this year.

The core message of Jolabokaflod is a three-stage invitation for everyone to ‘Buy’, ‘Give’ and ‘Read’. Jolabokaflod is a generic retail and reading campaign rolled into one.

For Christmas 2016, here is how you can play an active part in taking Jolabokaflod from a trickle to a flood. Take control and be a star in your local community and networks:

  1. Run a crowdfunding campaign, join one as a volunteer and/or donate money at the Jolabokaflod CrowdPatch for an event or project to help disadvantaged people and vulnerable groups in your local neighbourhood.
  1. Champion Jolabokaflod in your place of work or study to encourage everyone to get involved. This is a campaign where everyone can join in.
  1. Tell me your Jolabokaflod news, write for the various branded websites, add comments on blogs, make contacts, and share stories on social media.

Here are the places where you can find Jolabokaflod online:

Join in the conversation, get actively involved and share your enthusiasm for Jolabokaflod both online and face-to-face.

Get in touch with Jolabokaflod via email at to share your news, stories, photos, videos, suggestions, comments and opportunities about the campaign.

Let’s have fun with the Jolabokaflod campaign this year and next – as has already been said, it’s beginning to feel a lot like Christmas.