Jolabokaflod

Christmas Book Flood • Reading for Pleasure

DAY 1 — The First Snowfall of Reading Season

Leave a comment

Jolabokaflod Advent Calendar 2025

There’s a moment every winter when the world changes all at once.

It happens quietly—almost shyly—when the first snowflakes drift past the window. Streets soften. Sounds become muffled. The light turns a gentler shade of silver. And for a few precious hours, the world gives us permission to slow down.

For many people, that first snowfall is the moment they finally exhale. For readers, it’s something more: an invitation. A reminder. A tug at an old, familiar thread of comfort. The first snowfall carries a secret message whispered only to those willing to hear it:

I remember one first snowfall in particular—a December morning years ago, long before Jolabokaflod became a part of my life’s work. I had been rushing, overstretched, juggling the many unnecessary urgencies we invent for ourselves in the run-up to Christmas. Then suddenly, there it was: a soft flurry outside the window. I stopped, mid-task. Without thinking, I made a cup of coffee, pulled a blanket over my lap, and picked up the book waiting quietly beside the sofa.

Thirty pages later, I realised I hadn’t looked at my phone once.

That morning taught me something I’ve since seen echoed in research, book clubs, libraries, and conversations with readers around the world: winter itself can be a catalyst for reading. The colder, quieter, darker days nudge us toward stories in a way summer rarely does. We’re less inclined to rush. We crave atmosphere. We want warmth—not just in temperature but in feeling.

So today, on the first day of our Jolabokaflod Advent Calendar, I invite you to embrace that small but powerful shift. Whether snow is falling where you are or only in your imagination, let this be your moment to pause—to choose a book that mirrors the pace of the season, and to let it carry you gently into December.

❄️ Today’s Reading Picks: “First Snowfall Reads”

Books with crisp air, quiet moods and the soft glow of winter light:

These books pair beautifully with early mornings, warm blankets and the sound of nothing much at all.

You can explore the full Advent Calendar titles here:
👉 Explore the Advent Calendar collection on Bookshop.org

And if you want a second cosy corner to wander into, today’s recommended evergreen shelf is:
👉 The Cosy Winter Fiction Shelf

Let’s begin this season as gently as possible.
Let’s begin with a book.
Let’s begin with the first snowfall.

Unknown's avatar

Author: Christopher Norris

Media, publishing and social entrepreneur

Leave a comment