Jolabokaflod

Christmas Book Flood • Reading for Pleasure

DAY 10 — Gifts for People Who Don’t Read… Yet

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Jolabokaflod Advent Calendar 2025

Almost everyone says the same thing at some point:
“I wish I read more.”

It’s rarely a lack of intelligence or curiosity that keeps people from reading. More often, it’s memory. Or intimidation. Or the quiet belief that books require more time, effort, or stamina than modern life seems willing to give.

Many so-called “non-readers” are not anti-books at all. They are simply waiting for the right doorway.

I was reminded of this one Christmas when I gave a book to someone who insisted they “never finished novels.” I chose carefully — something short, welcoming, lightly paced, and emotionally generous. Months later, they mentioned it casually. They’d read it in two sittings. Then another. Then another. The problem had never been reading. It had been entry.

That’s the gift-giver’s quiet power:

Books for hesitant readers do a few things exceptionally well. They begin quickly. They speak clearly. They reward attention early. They don’t demand patience before offering pleasure. And most importantly, they don’t make the reader feel inadequate for not already being “a reader”.

Today, on Day 10 of our Jolabokaflod Advent Calendar, I invite you to think about the people in your life who might secretly want to read more — and to give them a book that says, gently:

You’re welcome here.

🎁 Today’s Reading Picks — “Books for Non-Readers (Yet)”

Friendly, inviting books that often spark a reading habit:

These books don’t overwhelm. They open doors.

Explore today’s curated shelf here:
👉 Visit the “Books for Non-Readers (Yet)” collection on Bookshop.org

And if you’d like even more gentle starting points:
👉 Visit the Reading-for-Pleasure Starter Shelf

This Christmas, you might not just be giving a gift.
You might be giving someone their first real reading memory.

And that can change more than we realise.

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Author: Christopher Norris

Media, publishing and social entrepreneur

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