Jolabokaflod

Christmas Book Flood | Recommending reading


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Jolabokaflod visits the Frankfurt Book Fair

The Jolabokaflod Book Campaign is about to announce itself to the global book trade.

We are in Frankfurt between 11-15 October 2017 to tell the world of books about our take on the Icelandic Christmas book flood tradition.

We are attending Frankfurter Buchmesse (the Frankfurt Book Fair) to introduce the Jolabokaflod Book Campaign to every country exhibiting at this year’s event – the biggest book expo in the world – and to collect book recommendations for our next Book Bulletin (Winter 2017).

The Frankfurt Book Fair describes itself as ‘the most important international trade fair for content, the centre of the international media world and a major cultural event. Nowhere else in the world does the publishing and media industry show itself from a more diverse, innovative and international side than during these five days in October.’

Our new catalogue and Book Bulletin crowdfunding campaign will launch on the First Day of Winter in the Old Nordic calendar (21 October 2017) and conclude on International Book Giving Day (14 February 2017).

So many titles from which to choose; the time draws near for deciding which ones to buy to give to loved ones for them to read this Christmas – and which ones you fancy treating yourself to get hold of and read.

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Jolabokaflod in the USA

The world of Jolabokaflod is expanding.

We are in New York between 31 May and 4 June 2017 to introduce the Christmas book flood tradition to the US book trade and the North American literary world in general.

We are attending BookExpo America (the US book trade fair) and BookCon (the US authors’ convention) to talk about bringing Jolabokaflod to the USA, Canada and the rest of the continent and to collect book recommendations for our next online catalogue, which will be launched in June.

So many books, now is the time to read them.


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What Jólabókaflóð means to me: Hallgrímur Helgason

hallgriemur-helgason-2016-ljosm-gassiHere is the second in our Icelandic Perspectives series of reflections by famous writers and prominent public figures on their memories, thoughts, opinions  and anecdotes about the long-standing national tradition of Jólabókaflóð.

The second writer to feature in the series is award-winning novelist, playwright, columnist and painter, Hallgrímur Helgason.

Read Hallgrímur’s personal take on the Christmas Book Flood – ‘Book lives matter‘ – and compare his thoughts with his compatriots’ reflections as they are published in the Icelandic Perspectives section of this website.


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What Jólabókaflóð means to me: Gerður Kristný

gerdur-kristny-1Here is the first article in our Icelandic Perspectives series of reflections by famous writers and prominent public figures on their memories, thoughts, opinions  and anecdotes about the long-standing national tradition of Jólabókaflóð.

The first writer to feature in the series is award-winning poet, playwright, biographer and novelist, Gerður Kristný.

Read Gerður’s personal take on the Christmas Book Flood – ‘Deck the Halls with Books‘ – and compare her thoughts with her compatriots’ reflections as they are published in the Icelandic Perspectives section of this website.


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Hygge and Jolabokaflod

story-tellingAt this time of doom, gloom and austerity, we are all in need of learning about what makes us happy. With nifty commercial nous, publishers have spotted an opportunity to haul us out of our malaise and depression: the Danish concept of hygge.

What is hygge?

The reason books have been written on the subject is because hygge does not have a direct translation equivalent in English. As Winnie-th-Pooh tells Piglet. ‘You don’t spell it [love], you feel it’. Here are some approximations, suggested by Meik Wiking in his recent book, The Little Book of Hygge: The Danish Way to Live Well:

  • red-bk-mid-left‘the art of creating intimacy’
  • ‘cosiness of the soul’
  • ‘the absence of annoyance’
  • ‘taking pleasure from the presence of soothing things’
  • ‘cocoa by candlelight’

He gives by example an idyllic scene, to describe the experience. Imagine a group of friends, retired to the lounge of a ski chalet after an excellent meal, sipping hot, percolated coffee and liqueurs in comfy armchairs next to a roaring log fire – oblivious to the snow blizzard doing its worst outside. Hygge suggests a sense of warmth and comfort in the throes of the worst the world can throw at us.

Iceland int; woman readingIs Jolabokaflod hygge?

In the Utopic scene above, imagine that the friends are on holiday in Iceland and it is Christmas Eve. The friends have just eaten an amazing Christmas meal to mark the festive season and are settling into their armchairs to open their presents, some of which are books. The friends spend the rest of the evening – Christmas Eve – exchanging intelligent conversation, drinking mulled wine and reading.

This is Jokabokaflod in action: a prime example of a hygge tradition.


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Let’s get the Icelanders to come for World Book Night

Map; IslandiaLet’s do this!

You have until World Book Night to get stuck into The Icelanders Cometh and help to make it happen.

We need to raise at least £2304.16 by 23 April 2016 as a gift to UK libraries to spend on books by Icelandic authors published in English.

Here’s how you can get involved …

Contribute

Give us your money in exchange for a range of rewards, that range from virtual hugs to advertising opportunities.

If you have a project or company to publicise, or you would simply like to get your name out there (e.g. to a future employer), there are plenty of digital marketing perks as reward for your financial contribution.

Donating to The Icelanders Cometh could be your breakthrough, a change to get yourself or your project to the next level.

Simply click on the ‘Contribute’ button at The Icelanders Cometh page at CrowdPatch, choose a reward and send your money via PayPal.

All the money you contribute – 100 per cent – will be spent on books for libraries. Neither Jolabokaflod nor CrowdPatch receives any fees for running the crowdfunding campaign

Thank you in advance for your contribution!

Volunteer

We’d love you you to help in practical ways to enthuse people about being a part of making The Icelanders Cometh happen.

We’d be delighted for you to do any of the following – and anything else that comes to mind – to help us to raise as much money as we can and to get the buzz going:

  • write a few emails
  • make some suggestions
  • use your skills and talents
  • develop your experience

We’d love to hear from you. Simply click on the ‘Volunteer’ button at The Icelanders Cometh page at CrowdPatch and tell us what you would like to do.

Get stuck in!

Share

We hope you love The Icelanders Cometh enough to spread the news about the project via social media.

Simply click on the ‘Share’ button at The Icelanders Cometh page at CrowdPatch and then tell your world.

Like to learn more?

Read full details about The Icelanders Cometh in this press release written for the London Book Fair 2016.

If you’re a journalist, blogger, teacher or researcher, please check out the Press area to find what you need.

If you have any questions, please get in touch: