‘So this is Christmas, And what have you done,’ as John Lennon once sang.
Hopefully, by now you’ll have enjoyed the Jolabokaflod season of discussing the books you’d like to receive for Christmas and the special delight that comes from spending money on books you hope will share your mind, love and soul with your loved ones.
Not long to go, now: one more sleep until Icelanders eat their big Christmas meal, open their presents and spend the evening reading their new books.
As John and Yoko continued, ‘Another year over, And a new one just begun.’
Well, almost. But for the Jolabokaflod Book Campaign, the New Year can’t come soon enough. We have plenty of Good News to share when the time is right to make 2018 the year when the world gets to hear about the Christmas Book Flood.
Merry Jólabókaflóð, everyone.
The Bookseller’s showcase conference – 
The Jolabokaflod Book Campaign is about to announce itself to the global book trade.
The Frankfurt Book Fair describes itself as ‘the most important international trade fair for content, the centre of the international media world and a major cultural event. Nowhere else in the world does the publishing and media industry show itself from a more diverse, innovative and international side than during these five days in October.’
The world of Jolabokaflod is expanding.
We are attending BookExpo America (the US book trade fair) and BookCon (the US authors’ convention) to talk about bringing Jolabokaflod to the USA, Canada and the rest of the continent and to collect book recommendations for our next online catalogue, which will be launched in June.
So many books, now is the time to read them.
Here is the second in our 
Here is the first article in our 
At this time of doom, gloom and austerity, we are all in need of learning about what makes us happy. With nifty commercial nous, 
‘the art of creating intimacy’
Is Jolabokaflod hygge?
Let’s do this!
Jolabokaflod 