Jolabokaflod

Christmas Book Flood | Recommending reading


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The First Days of Summer: Sumarbokaflod campaign launch

Today – 1 May – is May Day, a celebration of the seasons changing, especially in Celtic festivals like Beltane as well in modern times as International Workers’ Day, an occasion to celebrate workers’ rights, and International Day of the Icelandic Horse.

In Iceland, this seasonal tradition is slightly earlier: the First Day of Summer (sumardagurinn fyrsti) is an annual public holiday held on the first Thursday after 18 April. This year, the First Day of Summer was marked on 25 April 2019. The occasion is marked around the country with parades, outdoor entertainment (including sporting events and children’s games) and free access to museums and exhibitions. This custom derives from the nation’s former use of the Old Norse calendar, which divided the year into two seasons: winter and summer. Years were considered less important than seasons: people saw their age in terms of the number of winters they had lived.

Here at Jolabokaflod CIC, we are celebrating these First Days of Summer by promoting our current Book Bulletin catalogue, full of book recommendation ideas for taking on holiday over the next few months, and to highlight our crowdfunding campaign for you to get your book title suggestions into the Book Bulletin – along with information about you and any project or issue you would like to promote – at a starting contribution of £10.00.

We shall be active online over the summer publicising all things book-related of interest to readers and book-trade professions. We call this campaign Sumarbokaflod (Sumarbókaflóðið, the summer book flood) to both name-check the long-standing Jólabókaflóðið Christmas tradition and to remind everyone that books make for great gifts at any time of year, especially for taking on vacation during our summer breaks.

 


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Happy Sant Jordi’s Day

Spring is in the air – a time for flowers, courtship and reading, encapsulated by the long-established Catalonian tradition of celebrating St George’s Day on 23 April with a celebratory festival that combines love, books and roses.

The Festival of Sant Jordi in Barcelona marks the victory over the eponymous crusading St George over the dragon, symbolised by our hero giving his rescued princess roses formed from the blood of the beast he has just slain. Patron saint of the region since 1436, booksellers in Barcelona took up the writer Vicente Clavel Andres’ idea of using St George’s Day as an opportunity to celebrate the anniversary of the death of Spain’s best-known author, Miguel de Cervantes Saavedra (on 22/23 April in the Gregorian calendar) – known to the world as Cervantes – by merging a festival around gifting books (like Cervantes’ masterpiece, Don Quixote) with the religious commemoration and the legend of courtly love and floral displays of affection. The Festival of Sant Jordi was established in Barcelona in 1923.

Miguel de Cervantes Saavedra

Former Director-General of UNESCO (1987-99), Federico Mayor Zaragoza, wanted to bring his native city’s festival to the world. In 1995, he led UNESCO’s General Conference, held in Paris that year, to pay a world-wide tribute to books and authors on this date, encouraging everyone to access books: World Book and Copyright Day was established and quickly took root around the world.

On World Book and Copyright Day 2019, current Director-General of UNESCO, Audrey Azoulay, circulated her official message to mark the occasion. She referenced UNESCO’s International Year of Indigenous Languages (in 2019) and announced the start of Sharjah’s tenure as World Book Capital 2019.

The date 23 April was auspicious: it gives the world the opportunity to celebrate the lives of many writers of global significance, including:

Date of birth

Date of death

Other celebrations on the day

 


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Book your recommendations with Book Bulletin: Winter 2018

This winter’s opportunity to tell the world about your favourite books, yourself and your projects is now open. By contributing to the Book Bulletin 2018 crowdfunding campaign at CrowdPatch, you are paying for space in the catalogue to display your book recommendations and to promote yourselves and your company, organisation and projects.

Each book recommendation can be purchased from book retailers by clicking through title-specific links in the Book Bulletin catalogue.

The Book Bulletin 2018 campaign started officially on 27 October 2018 (‘The First Day of Winter‘ in the Old Nordic calendar), covers the Christmas holiday period, and concludes on International Book Giving Day (14 February 2018, St Valentine’s Day).

We recommending buying, giving, reading and contributing to Jolabokaflod CIC, to capture a new spirit of Christmas.

Note: For those of you who are native speakers, here is this year’s Bókati∂indi (the original Book Bulletin), the catalogue of newly published Icelandic titles for Jólabókaflóðið in 2018.


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Jolabokaflod CIC at the London Book Fair

If you are planning to attend LBF, you are most welcome to come and visit our Jolabokaflod CIC stand (1G41) to find what all the fuss is about. We have a few deals on offer for the duration of the book fair:

  • One free Book Bulletin recommendation – If you register with the Jolabokaflod patch at CrowdPatch (via this online form – choose ‘Jolabokaflod CIC’ from the drop-down box options), you get one book recommendation in the current online book catalogue along with our promotion of you, your projects and your company. Once you have registered, send me your book choice and what projects, etc. you would like me to publicise.
  • Free seminar – Attend our seminar tomorrow: Jolabokaflod: Iceland’s Christmas gift to the world (Buzz theatre, 3A55: 13:00-14:00).
  • Free liquorice: Icelanders are obsessed with liquorice, so we are offering free Liquorice Allsorts to visitors to the Jolabokaflod CIC stand (1G41)

Also, visit our ‘For the Book Trade’ web page to find out how Jolabokaflod CIC’s Book Bulletin can help you sell more books whilst promoting you and your recommendations (website | crowdfunding campaign)

Have a great London Book Fair; we look forward to seeing you.

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May Jólabókaflóð bring you reading joy

‘So this is Christmas, And what have you done,’ as John Lennon once sang.

Hopefully, by now you’ll have enjoyed the Jolabokaflod season of discussing the books you’d like to receive for Christmas and the special delight that comes from spending money on books you hope will share your mind, love and soul with your loved ones.

Not long to go, now: one more sleep until Icelanders eat their big Christmas meal, open their presents and spend the evening reading their new books.

As John and Yoko continued, ‘Another year over, And a new one just begun.’

Well, almost. But for the Jolabokaflod Book Campaign, the New Year can’t come soon enough. We have plenty of Good News to share when the time is right to make 2018 the year when the world gets to hear about the Christmas Book Flood.

Merry Jólabókaflóð, everyone.

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The Advent of #FutureBook17

The Bookseller’s showcase conference – FutureBook 2017 – was held in London, England, today. According to the trade journal of record, ‘FutureBook brings together leading thinkers in publishing, retail, editorial, writing, marketing and tech, along with speakers from other industries.’

What better occasion is there, on this first day of the Advent calendar, to open a window on the Jolabokaflod Book Campaign for 2017?

The Book Bulletin will evolve between today and International Book Giving Day (14 February 2019) into a rich collection of your recommendations and favourite books. Get involved by reading our advice for the book trade and by contributing to our Book Bulletin 2018 crowdfunding campaign.

 

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Book Bulletin catalogue for Advent

Our Book Bulletin is evolving fast, with recommendations from readers and the book trade. We shall be promoting the new catalogue vigorously with a view to launching a social media marketing campaign on 1 December 2017, the first day in the Advent calendar.

The banner ad marketing that we ran in email newsletters circulated to readers of The Bookseller in early November was the most successful such campaign that the trade journal has run in 2017, in terms of page views and click-through rate.

The Book Bulletin is poised to be a great success, through Christmas and beyond to International Book Giving Day in 2019, to encourage people to buy books to give to loved ones as presents. Happy browsing.

 

 

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Jolabokaflod visits the Frankfurt Book Fair

The Jolabokaflod Book Campaign is about to announce itself to the global book trade.

We are in Frankfurt between 11-15 October 2017 to tell the world of books about our take on the Icelandic Christmas book flood tradition.

We are attending Frankfurter Buchmesse (the Frankfurt Book Fair) to introduce the Jolabokaflod Book Campaign to every country exhibiting at this year’s event – the biggest book expo in the world – and to collect book recommendations for our next Book Bulletin.

The Frankfurt Book Fair describes itself as ‘the most important international trade fair for content, the centre of the international media world and a major cultural event. Nowhere else in the world does the publishing and media industry show itself from a more diverse, innovative and international side than during these five days in October.’

Our new catalogue and Book Bulletin 2018 crowdfunding campaign will launch on the First Day of Winter in the Old Nordic calendar (21 October 2017) and conclude on International Book Giving Day (14 February 2019).

So many titles from which to choose; the time draws near for deciding which ones to buy to give to loved ones for them to read this Christmas – and which ones you fancy treating yourself to get hold of and read.

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Jolabokaflod in the USA

The world of Jolabokaflod is expanding.

We are in New York between 31 May and 4 June 2017 to introduce the Christmas book flood tradition to the US book trade and the North American literary world in general.

We are attending BookExpo America (the US book trade fair) and BookCon (the US authors’ convention) to talk about bringing Jolabokaflod to the USA, Canada and the rest of the continent and to collect book recommendations for our next online catalogue, which will be launched in June.

So many books, now is the time to read them.