Jolabokaflod

Christmas Book Flood • Reading for Pleasure


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DAY 4 — The Cup-of-Hot-Chocolate Books

Jolabokaflod Advent Calendar 2025

Some books don’t ask to be analysed.
They ask only to be held.

Held the way you hold a warm mug on a cold evening. Fingers curved around ceramic. Steam rising toward your face. A soft pause between one small sip and the next. These are the books I think of as hot-chocolate books — stories that warm you from the inside out.

I first noticed this kind of reading on a winter evening when the day had been heavy for no obvious reason. Nothing dramatic. Just one of those tired, emotionally cluttered days that December seems so good at producing. I made hot chocolate almost without thinking, opened a book at random, and somewhere between the sweetness and the softness of the words, I felt my shoulders lower.

That’s when I realised something important:

We live in a world that constantly invites us to optimise even our leisure — to learn more, grow faster, consume smarter. But winter asks something different of us. It asks us to be gentler. It asks us to choose warmth over acceleration. And few things do that as reliably as a truly comforting book.

These are the stories where not much explodes. Where kindness appears quietly. Where the stakes are human rather than heroic. They are perfect companions for evenings when the dark arrives early and the only plan is to stay in.

So today, on Day 4 of our Jolabokaflod Advent journey, I invite you to choose a book the way you might choose a hot drink: not for its prestige, but for how it makes you feel when you take the first sip.

Today’s Reading Picks: “Hot-Chocolate Comfort Reads”

Books that soothe, soften, and wrap you up in story:

These are books you can return to when the world feels a little too sharp around the edges.

You can explore the full Advent Calendar titles here:
👉 Explore the Advent Calendar collection on Bookshop.org

And if you’d like to wander a little further:
👉 Visit the Cosy Winter Fiction Shelf

Tonight, may your book be warm.
May your drink be sweet.
And may the world feel just a little kinder.


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DAY 3 — The Most Memorable Book I Ever Received

Jolabokaflod Advent Calendar 2025

There are many gifts we forget. Some we remember for a season. But a few linger for a lifetime, quietly shaping who we become. More often than not, those are the gifts that came wrapped not just in paper, but in story.

I can still remember the weight of one particular book in my hands as a child—the satisfying density of it, the faint smell of ink and dust, the way my name had been written carefully on the inside cover. I don’t remember what else I received that year. I don’t remember the toys, the clothes, the noise. But I remember that book. I remember where I sat when I opened it. I remember how it felt to realise that something inside those pages now belonged to me.

That is the quiet power of giving a book.

Unlike most gifts, a book does not announce itself all at once. It unfolds slowly. It waits. It meets the reader in private moments—in bed after the lights go out, on the sofa while the house sleeps, in the quiet spaces between the busyness of life. A book becomes more than an object. It becomes a companion. A refuge. Sometimes even a turning point.

When we speak about Jolabokaflod—the Icelandic tradition of gifting books on Christmas Eve—we often talk about culture, community, and reading habits. But at its heart, the tradition is deeply personal. It’s about saying to someone, quietly and with care:

Today, I invite you to pause and think about the most memorable book you ever received. Who gave it to you? Where were you? What did it awaken in you? Often, when we trace our reading lives back far enough, we find that everything began with a single, thoughtful gift.

That’s why, on Day 3 of our Advent journey, today’s focus is on books that make unforgettable presents—the kind that live on long after the wrapping paper is gone.

🎁 Today’s Reading Picks: “Most Memorable Book Gifts”

Timeless, emotionally resonant titles that make extraordinary presents:

These are the books people return to decades later and still remember who gave them.

You can explore the full Advent Calendar curated shelf here:
👉 Explore the Advent Calendar collection on Bookshop.org

And for even more timeless choices:
👉 Visit the Jolabokaflod Classics Shelf

If you’re giving a book this Christmas, you’re not just giving a story.

You’re giving a future memory.

Choose it with care.


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DAY 2 — The Hygge Reading Nook Challenge

Jolabokaflod Advent Calendar 2025

There’s a particular kind of happiness that arrives not in grand gestures, but in the quiet rearranging of a corner of your home. A lamp moved a little closer. A blanket folded just so. A mug placed within easy reach. And suddenly, what was once simply a chair becomes something far more powerful: an invitation to read.

For me, the discovery of hygge years ago didn’t come from a book or an article—it came from a moment. A dreary December afternoon, the kind where the sky hangs low and everything feels slightly unfinished. I lit a small lamp, wrapped a blanket around my shoulders, and sat down “just for a minute”. That minute became an hour. That hour became the start of a ritual that has stayed with me every winter since.

Because here’s the truth we often forget:
Adults don’t just need more time to read. They need more reasons to begin.
And nothing encourages beginning quite like a cosy, welcoming nook.

The beauty of a reading nook is that it doesn’t need to be elaborate. You don’t need a fireplace or a bay window or a perfectly curated stack of Pinterest-worthy décor. All you need are three things:

  1. A comfortable seat
  2. A forgiving light source
  3. A sense of shelter

The shelter is the secret ingredient. It might be the way a blanket drapes over your knees. Or how the chair angles away from the busyness of the room. Or even the presence of a cat who is absolutely convinced this nook was created for them.

Today, for Day Two of our Jolabokaflod Advent Calendar, I invite you to join the Hygge Reading Nook Challenge:

And once you’ve done that, you’ll need the right book: something warm, atmospheric, and comforting enough to justify staying put for just one chapter more.

Today’s Reading Picks: “Hygge Nook Essentials”

Books that pair beautifully with soft light, blankets, and unhurried evenings:

You can explore the full Advent Calendar titles here:
👉 Explore the Advent Calendar collection on Bookshop.org

And if you want even more comforting choices:
👉 Visit the Cosy Winter Fiction Shelf

Whether your nook is humble or heavenly, minimal or magical, let it become your daily December refuge.

May it bring you warmth, rest, and many beautiful pages.


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Embracing Jolabokaflod

Merry Christmas, everyone. Also, Happy Jolabokaflod.

Here is a 20-minute video I’ve recorded about how to integrate the Icelandic “Christmas book flood” tradition into the way you celebrate the festive season with your friends and family


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The day after Jólabókaflóðið

Jólabókaflóðið (The Christmas Book Flood) is of course a beloved Icelandic tradition that takes place on Christmas Eve, rather than Christmas Day. On Christmas Eve, Icelanders exchange books as gifts, and it’s a cherished part of their holiday celebrations. Here’s how the tradition typically unfolds:

Reading together in front of a fire
  • Book giving: On the night of 24 December, it’s customary for Icelanders to exchange books as gifts with their loved ones. The books are typically wrapped and placed under the Christmas tree.
  • Reading together: After the exchange of books, it’s common for families to spend the evening reading. Many people enjoy a peaceful night reading their newly received books, often accompanied by hot cocoa or a festive drink and some chocolates.
  • Quiet celebration: Christmas Eve in Iceland is a quiet and contemplative time. Many businesses close early, and the streets become deserted as families gather to celebrate in the warmth of their homes.

While Jólabókaflóðið is the main book-related tradition associated with Christmas in Iceland, Christmas Day itself typically involves more traditional celebrations, including attending church services, enjoying a special holiday meal, and spending time with family and friends. It’s a time for reflection, relaxation, and festive gatherings, much like in many other countries.

Jolabokaflod CIC exists to promote Jólabókaflóðið everywhere else around the world, to ensure everyone has the chance to participate in this wonderful Icelandic tradition. Here are the Yule Lads, enjoying Jólabókaflóðið by opening their presents and reading the books they receive on Christmas Eve.


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May Jólabókaflóð bring you reading joy

‘So this is Christmas, And what have you done,’ as John Lennon once sang.

Hopefully, by now you’ll have enjoyed the Jolabokaflod season of discussing the books you’d like to receive for Christmas and the special delight that comes from spending money on books you hope will share your mind, love and soul with your loved ones.

Not long to go, now: one more sleep until Icelanders eat their big Christmas meal, open their presents and spend the evening reading their new books.

As John and Yoko continued, ‘Another year over, And a new one just begun.’

Well, almost. But for the Jolabokaflod Book Campaign, the New Year can’t come soon enough. We have plenty of Good News to share when the time is right to make 2018 the year when the world gets to hear about the Christmas Book Flood.

Merry Jólabókaflóð, everyone.

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The Advent of #FutureBook17

The Bookseller’s showcase conference – FutureBook 2017 – was held in London, England, today. According to the trade journal of record, ‘FutureBook brings together leading thinkers in publishing, retail, editorial, writing, marketing and tech, along with speakers from other industries.’

What better occasion is there, on this first day of the Advent calendar, to open a window on the Jolabokaflod Book Campaign for 2017?

The Book Bulletin will evolve between today and International Book Giving Day (14 February 2019) into a rich collection of your recommendations and favourite books. Get involved by reading our advice for the book trade and by contributing to our Book Bulletin 2018 crowdfunding campaign.

 

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Jolabokaflod visits the Frankfurt Book Fair

The Jolabokaflod Book Campaign is about to announce itself to the global book trade.

We are in Frankfurt between 11-15 October 2017 to tell the world of books about our take on the Icelandic Christmas book flood tradition.

We are attending Frankfurter Buchmesse (the Frankfurt Book Fair) to introduce the Jolabokaflod Book Campaign to every country exhibiting at this year’s event – the biggest book expo in the world – and to collect book recommendations for our next Book Bulletin.

The Frankfurt Book Fair describes itself as ‘the most important international trade fair for content, the centre of the international media world and a major cultural event. Nowhere else in the world does the publishing and media industry show itself from a more diverse, innovative and international side than during these five days in October.’

Our new catalogue and Book Bulletin 2018 crowdfunding campaign will launch on the First Day of Winter in the Old Nordic calendar (21 October 2017) and conclude on International Book Giving Day (14 February 2019).

So many titles from which to choose; the time draws near for deciding which ones to buy to give to loved ones for them to read this Christmas – and which ones you fancy treating yourself to get hold of and read.

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Jolabokaflod in the USA

The world of Jolabokaflod is expanding.

We are in New York between 31 May and 4 June 2017 to introduce the Christmas book flood tradition to the US book trade and the North American literary world in general.

We are attending BookExpo America (the US book trade fair) and BookCon (the US authors’ convention) to talk about bringing Jolabokaflod to the USA, Canada and the rest of the continent and to collect book recommendations for our next online catalogue, which will be launched in June.

So many books, now is the time to read them.


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What Jólabókaflóð means to me: Hallgrímur Helgason

hallgriemur-helgason-2016-ljosm-gassiHere is the second in our Icelandic Perspectives series of reflections by famous writers and prominent public figures on their memories, thoughts, opinions  and anecdotes about the long-standing national tradition of Jólabókaflóð.

The second writer to feature in the series is award-winning novelist, playwright, columnist and painter, Hallgrímur Helgason.

Read Hallgrímur’s personal take on the Christmas Book Flood – ‘Book lives matter‘ – and compare his thoughts with his compatriots’ reflections as they are published in the Icelandic Perspectives section of this website.