
Invitation to a free Jolabokaflod event: Quiz + Masterclass
Dear friends,
Given your interest in reading more for pleasure as part of your busy lifestyles—I’m writing to tell you and people in your networks about a new campaign being launched soon by Jolabokaflod CIC.
In celebration of World Book and Copyright Day (23 April 2025) and World Intellectual Property Day (26 April 2025), I’d love to personally invite you—and your friends, family and colleagues—to take our free Quiz—Your Book Persona Blueprint—to find out “What kind of reader are you?“
Quiz
Your Book Persona Blueprint
What kind of reader are you?
Casual reader
Literary Connoisseur
Bibliophile
Book Dragon
Once you have completed the Quiz, signing up to receive your Book Persona archetype report leads to the opportunity to attend a special, free online Masterclass event designed to inspire, uplift and reconnect us all with the joy of reading:
Masterclasses
The Joy of Books—The Busy Person’s Guide to Reading for Pleasure and Mental Wellness
23 April 2025 |
6.00 pm BST • 1.00 pm EDT • 10.00 am PDT
Live Online: LinkedIn • Facebook • YouTube
26 April 2025 |
10.00 am BST • 2.30 pm IST • 7.00 pm AEST
Live Online: LinkedIn • Facebook • YouTube
Led by me, Christopher Norris, the pioneer of World Book Day in the UK and founder of Jolabokaflod CIC, these 60-minute masterclasses help busy professionals rediscover reading as a powerful leisure activity that supports mental wellbeing, creativity and personal growth.
Participants will:
Discover their Book Persona archetype
Learn how to make space for reading—even with full schedules
Get curated recommendations and tools for lifelong reading habits
Be invited to become a Reading Ambassador, by contributing a favourite book recommendation to our global BOOK BULLETIN catalogue by promoting the book they love in exchange for online visibility for their own project, service or business in the style of a free classified ad
It would mean so much if you could share the quiz event with your colleagues, clients, or community—and of course, I’d be delighted to have you join us personally.
If you’d like images, copy, or custom messaging for your internal channels or newsletters, I’m happy to provide.
Warmest thanks in advance for your support.

Your Book Persona Blueprint
Casual reader
Literary Connoisseur
Bibliophile
Book Dragon
23 April 2025 |
6.00 pm BST • 1.00 pm EDT • 10.00 am PDT
Live Online:
Discover their Book Persona archetype