Jolabokaflod

Christmas Book Flood • Reading for Pleasure

Tag Archives: World Intellectual Property Day


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Help Us to Spread the Joy of Reading

Invitation to a free Jolabokaflod event: Quiz + Masterclass

Dear friends,

Given your interest in reading more for pleasure as part of your busy lifestyles—I’m writing to tell you and people in your networks about a new campaign being launched soon by Jolabokaflod CIC.

In celebration of World Book and Copyright Day (23 April 2025) and World Intellectual Property Day (26 April 2025), I’d love to personally invite you—and your friends, family and colleagues—to take our free Quiz—Your Book Persona Blueprint—to find out “What kind of reader are you?“

Quiz 💻 Your Book Persona Blueprint

📚 What kind of reader are you?
1️⃣ Casual reader
2️⃣ Literary Connoisseur
3️⃣ Bibliophile
4️⃣ Book Dragon

Once you have completed the Quiz, signing up to receive your Book Persona archetype report leads to the opportunity to attend a special, free online Masterclass event designed to inspire, uplift and reconnect us all with the joy of reading:

Masterclasses 📚 The Joy of Books—The Busy Person’s Guide to Reading for Pleasure and Mental Wellness
🗓️ 23 April 2025 | ⏰ 6.00 pm BST • 1.00 pm EDT • 10.00 am PDT
🌍 Live Online: LinkedIn • Facebook • YouTube
🗓️ 26 April 2025 | ⏰ 10.00 am BST • 2.30 pm IST • 7.00 pm AEST
🌍 Live Online: LinkedIn • Facebook • YouTube

Led by me, Christopher Norris, the pioneer of World Book Day in the UK and founder of Jolabokaflod CIC, these 60-minute masterclasses help busy professionals rediscover reading as a powerful leisure activity that supports mental wellbeing, creativity and personal growth.

Participants will:

✅ Discover their Book Persona archetype
✅ Learn how to make space for reading—even with full schedules
✅ Get curated recommendations and tools for lifelong reading habits
✅ Be invited to become a Reading Ambassador, by contributing a favourite book recommendation to our global BOOK BULLETIN catalogue by promoting the book they love in exchange for online visibility for their own project, service or business in the style of a free classified ad

It would mean so much if you could share the quiz event with your colleagues, clients, or community—and of course, I’d be delighted to have you join us personally.

If you’d like images, copy, or custom messaging for your internal channels or newsletters, I’m happy to provide.

Warmest thanks in advance for your support.


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Freedoms to report and prosper

Another day, another international occasion to commemorate: today is World Press Freedom Day (3 May), hot on the heels of World Intellectual Property Day (26 April); both United Nation’s designated awareness days

World Press Freedom Day is an opportunity to celebrate the fundamental principles of press freedom; assess the state of press freedom throughout the world; defend the media from attacks on their independence; and pay tribute to journalists who have lost their lives in the line of duty.

In parallel World Intellectual Property Day creates the chance to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity.

The two concepts are linked: freedom to investigate and report news stories that impact society is fuelled by the opportunity for authors to benefit financially from their work, including books that build on the findings on investigative journalists.

When these human rights are denied, the likes of Amnesty International, PEN International, Reporters Without Borders, Witness, and Prisoners Abroad step in to highlight bad behaviour by leaders and regimes that exclude dissenting voices from public conversations.

When the press has the freedom to investigate and when intellectual property laws give writers an income to support their work, we all benefit and have the chance to live in a better world.