Jolabokaflod

Christmas Book Flood • Reading for Pleasure

Tag Archives: writing


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Help Us to Spread the Joy of Reading

Invitation to a free Jolabokaflod event: Quiz + Masterclass

Dear friends,

Given your interest in reading more for pleasure as part of your busy lifestyles—I’m writing to tell you and people in your networks about a new campaign being launched soon by Jolabokaflod CIC.

In celebration of World Book and Copyright Day (23 April 2025) and World Intellectual Property Day (26 April 2025), I’d love to personally invite you—and your friends, family and colleagues—to take our free Quiz—Your Book Persona Blueprint—to find out “What kind of reader are you?“

Quiz 💻 Your Book Persona Blueprint

📚 What kind of reader are you?
1️⃣ Casual reader
2️⃣ Literary Connoisseur
3️⃣ Bibliophile
4️⃣ Book Dragon

Once you have completed the Quiz, signing up to receive your Book Persona archetype report leads to the opportunity to attend a special, free online Masterclass event designed to inspire, uplift and reconnect us all with the joy of reading:

Masterclasses 📚 The Joy of Books—The Busy Person’s Guide to Reading for Pleasure and Mental Wellness
🗓️ 23 April 2025 | ⏰ 6.00 pm BST • 1.00 pm EDT • 10.00 am PDT
🌍 Live Online: LinkedIn • Facebook • YouTube
🗓️ 26 April 2025 | ⏰ 10.00 am BST • 2.30 pm IST • 7.00 pm AEST
🌍 Live Online: LinkedIn • Facebook • YouTube

Led by me, Christopher Norris, the pioneer of World Book Day in the UK and founder of Jolabokaflod CIC, these 60-minute masterclasses help busy professionals rediscover reading as a powerful leisure activity that supports mental wellbeing, creativity and personal growth.

Participants will:

✅ Discover their Book Persona archetype
✅ Learn how to make space for reading—even with full schedules
✅ Get curated recommendations and tools for lifelong reading habits
✅ Be invited to become a Reading Ambassador, by contributing a favourite book recommendation to our global BOOK BULLETIN catalogue by promoting the book they love in exchange for online visibility for their own project, service or business in the style of a free classified ad

It would mean so much if you could share the quiz event with your colleagues, clients, or community—and of course, I’d be delighted to have you join us personally.

If you’d like images, copy, or custom messaging for your internal channels or newsletters, I’m happy to provide.

Warmest thanks in advance for your support.


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The future of reading? AI meets Jolabokaflod (episode #5)

Event announcement: Jolabokaflod CIC is hosting a 30-minute live-stream podcast today—Friday, 20 December at 10.30 am. Anyone who is free is most welcome to join in…

This Christmas season, discover the intersection of AI and literature in a unique and timely podcast episode all about Jolabokaflod—the Icelandic Christmas tradition of gifting books. Join us as we explore how artificial intelligence is transforming the way we write, publish, and experience books, especially during the holidays.

In this episode, we delve into how AI can enhance the book discovery process, from personalised recommendations to AI-driven writing tools that help authors craft their stories. We’ll explore the growing role of AI in the literary world, from automated editing and book marketing to the creative collaboration between humans and machines.

As we embrace the magic of Jolabokaflod, a tradition that celebrates the joy of reading on Christmas Eve, we’ll also reflect on how technology is shaping the future of storytelling. Whether you’re a writer, reader, or simply looking for fresh ways to make your Christmas reading even more exciting, this episode will open your eyes to how AI and books are making the holidays brighter. Tune in for a fascinating look at the future of literature in the age of AI and join the conversation about the books we’ll be reading and gifting this Christmas.

Get into the Christmas spirit of Jolabokaflod by discovering how promoting reading for pleasure over the festive season can make the holidays more special and reignite a love for books to take into the New Year as a resolution you can keep.

On 20 December at 10.30-11.00 am GMT, join Christopher Norris in conversation with Georgia Kirke—Founder of ClioBooks.ai—to discover how AI impacts books, especially in relation to Christmas and the Jolabokaflod tradition.

Share your questions with us in real time.

• YouTube link: https://www.youtube.com/watch?v=ZvQRRJwtHv0