Jolabokaflod

Christmas Book Flood • Reading for Pleasure


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DAY 7 — The Joy of Re-reading

Jolabokaflod Advent Calendar 2025

There are some books that arrive in our lives once.
And there are others that stay.

They wait patiently on the shelf. They age with us. And when we return, they somehow know exactly who we have become since the last time we met. Re-reading is not repetition. It is reunion.

I used to think that re-reading meant I was avoiding the unknown. That I should always be pushing forwards into something new. But one winter, almost by accident, I opened a novel I had loved years earlier. The story was the same. I was not. And in that quiet difference between then and now, the book revealed entirely new truths to me.

That is the hidden gift of re-reading:

When December grows busy and the world pulls at us from every direction, returning to a familiar book can be an act of deep self-kindness. There is no pressure to keep up. No anxiety about comprehension. No need to prove anything. You already belong to the story — and it belongs to you.

Re-reading is also a way of reclaiming time. In a culture that constantly urges forward momentum, choosing to go back is quietly revolutionary. It says: this mattered once, and it matters still.

Today, on Day 7 of our Jolabokaflod Advent Calendar, I invite you to revisit a book that once felt like home. It does not have to be profound. It only has to be yours.

📖 Today’s Reading Picks — “Books Worth Re-reading”

Comforting companions that reward every return:

Each of these reads a little differently every time — because we read them differently every time.

You can explore the full Advent Calendar titles here:
👉 Visit the “Advent Calendar” collection on Bookshop.org

And for more timeless companions:
👉 Visit the Jolabokafloð Classics Shelf

Tonight, choose a book you already know.
Let it meet you where you are now.
And discover how familiar stories still know how to surprise us.


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DAY 4 — The Cup-of-Hot-Chocolate Books

Jolabokaflod Advent Calendar 2025

Some books don’t ask to be analysed.
They ask only to be held.

Held the way you hold a warm mug on a cold evening. Fingers curved around ceramic. Steam rising toward your face. A soft pause between one small sip and the next. These are the books I think of as hot-chocolate books — stories that warm you from the inside out.

I first noticed this kind of reading on a winter evening when the day had been heavy for no obvious reason. Nothing dramatic. Just one of those tired, emotionally cluttered days that December seems so good at producing. I made hot chocolate almost without thinking, opened a book at random, and somewhere between the sweetness and the softness of the words, I felt my shoulders lower.

That’s when I realised something important:

We live in a world that constantly invites us to optimise even our leisure — to learn more, grow faster, consume smarter. But winter asks something different of us. It asks us to be gentler. It asks us to choose warmth over acceleration. And few things do that as reliably as a truly comforting book.

These are the stories where not much explodes. Where kindness appears quietly. Where the stakes are human rather than heroic. They are perfect companions for evenings when the dark arrives early and the only plan is to stay in.

So today, on Day 4 of our Jolabokaflod Advent journey, I invite you to choose a book the way you might choose a hot drink: not for its prestige, but for how it makes you feel when you take the first sip.

Today’s Reading Picks: “Hot-Chocolate Comfort Reads”

Books that soothe, soften, and wrap you up in story:

These are books you can return to when the world feels a little too sharp around the edges.

You can explore the full Advent Calendar titles here:
👉 Explore the Advent Calendar collection on Bookshop.org

And if you’d like to wander a little further:
👉 Visit the Cosy Winter Fiction Shelf

Tonight, may your book be warm.
May your drink be sweet.
And may the world feel just a little kinder.


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DAY 2 — The Hygge Reading Nook Challenge

Jolabokaflod Advent Calendar 2025

There’s a particular kind of happiness that arrives not in grand gestures, but in the quiet rearranging of a corner of your home. A lamp moved a little closer. A blanket folded just so. A mug placed within easy reach. And suddenly, what was once simply a chair becomes something far more powerful: an invitation to read.

For me, the discovery of hygge years ago didn’t come from a book or an article—it came from a moment. A dreary December afternoon, the kind where the sky hangs low and everything feels slightly unfinished. I lit a small lamp, wrapped a blanket around my shoulders, and sat down “just for a minute”. That minute became an hour. That hour became the start of a ritual that has stayed with me every winter since.

Because here’s the truth we often forget:
Adults don’t just need more time to read. They need more reasons to begin.
And nothing encourages beginning quite like a cosy, welcoming nook.

The beauty of a reading nook is that it doesn’t need to be elaborate. You don’t need a fireplace or a bay window or a perfectly curated stack of Pinterest-worthy décor. All you need are three things:

  1. A comfortable seat
  2. A forgiving light source
  3. A sense of shelter

The shelter is the secret ingredient. It might be the way a blanket drapes over your knees. Or how the chair angles away from the busyness of the room. Or even the presence of a cat who is absolutely convinced this nook was created for them.

Today, for Day Two of our Jolabokaflod Advent Calendar, I invite you to join the Hygge Reading Nook Challenge:

And once you’ve done that, you’ll need the right book: something warm, atmospheric, and comforting enough to justify staying put for just one chapter more.

Today’s Reading Picks: “Hygge Nook Essentials”

Books that pair beautifully with soft light, blankets, and unhurried evenings:

You can explore the full Advent Calendar titles here:
👉 Explore the Advent Calendar collection on Bookshop.org

And if you want even more comforting choices:
👉 Visit the Cosy Winter Fiction Shelf

Whether your nook is humble or heavenly, minimal or magical, let it become your daily December refuge.

May it bring you warmth, rest, and many beautiful pages.


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DAY 1 — The First Snowfall of Reading Season

Jolabokaflod Advent Calendar 2025

There’s a moment every winter when the world changes all at once.

It happens quietly—almost shyly—when the first snowflakes drift past the window. Streets soften. Sounds become muffled. The light turns a gentler shade of silver. And for a few precious hours, the world gives us permission to slow down.

For many people, that first snowfall is the moment they finally exhale. For readers, it’s something more: an invitation. A reminder. A tug at an old, familiar thread of comfort. The first snowfall carries a secret message whispered only to those willing to hear it:

I remember one first snowfall in particular—a December morning years ago, long before Jolabokaflod became a part of my life’s work. I had been rushing, overstretched, juggling the many unnecessary urgencies we invent for ourselves in the run-up to Christmas. Then suddenly, there it was: a soft flurry outside the window. I stopped, mid-task. Without thinking, I made a cup of coffee, pulled a blanket over my lap, and picked up the book waiting quietly beside the sofa.

Thirty pages later, I realised I hadn’t looked at my phone once.

That morning taught me something I’ve since seen echoed in research, book clubs, libraries, and conversations with readers around the world: winter itself can be a catalyst for reading. The colder, quieter, darker days nudge us toward stories in a way summer rarely does. We’re less inclined to rush. We crave atmosphere. We want warmth—not just in temperature but in feeling.

So today, on the first day of our Jolabokaflod Advent Calendar, I invite you to embrace that small but powerful shift. Whether snow is falling where you are or only in your imagination, let this be your moment to pause—to choose a book that mirrors the pace of the season, and to let it carry you gently into December.

❄️ Today’s Reading Picks: “First Snowfall Reads”

Books with crisp air, quiet moods and the soft glow of winter light:

These books pair beautifully with early mornings, warm blankets and the sound of nothing much at all.

You can explore the full Advent Calendar titles here:
👉 Explore the Advent Calendar collection on Bookshop.org

And if you want a second cosy corner to wander into, today’s recommended evergreen shelf is:
👉 The Cosy Winter Fiction Shelf

Let’s begin this season as gently as possible.
Let’s begin with a book.
Let’s begin with the first snowfall.


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Help Us to Spread the Joy of Reading

Invitation to a free Jolabokaflod event: Quiz + Masterclass

Dear friends,

Given your interest in reading more for pleasure as part of your busy lifestyles—I’m writing to tell you and people in your networks about a new campaign being launched soon by Jolabokaflod CIC.

In celebration of World Book and Copyright Day (23 April 2025) and World Intellectual Property Day (26 April 2025), I’d love to personally invite you—and your friends, family and colleagues—to take our free Quiz—Your Book Persona Blueprint—to find out “What kind of reader are you?

Quiz 💻 Your Book Persona Blueprint

📚 What kind of reader are you?
1️⃣ Casual reader
2️⃣ Literary Connoisseur
3️⃣ Bibliophile
4️⃣ Book Dragon

Once you have completed the Quiz, signing up to receive your Book Persona archetype report leads to the opportunity to attend a special, free online Masterclass event designed to inspire, uplift and reconnect us all with the joy of reading:

Masterclasses 📚 The Joy of Books—The Busy Person’s Guide to Reading for Pleasure and Mental Wellness
🗓️ 23 April 2025 | ⏰ 6.00 pm BST • 1.00 pm EDT • 10.00 am PDT
🌍 Live Online: LinkedIn • Facebook • YouTube
🗓️ 26 April 2025 | ⏰ 10.00 am BST • 2.30 pm IST • 7.00 pm AEST
🌍 Live Online: LinkedIn • Facebook • YouTube

Led by me, Christopher Norris, the pioneer of World Book Day in the UK and founder of Jolabokaflod CIC, these 60-minute masterclasses help busy professionals rediscover reading as a powerful leisure activity that supports mental wellbeing, creativity and personal growth.

Participants will:

✅ Discover their Book Persona archetype
✅ Learn how to make space for reading—even with full schedules
✅ Get curated recommendations and tools for lifelong reading habits
✅ Be invited to become a Reading Ambassador, by contributing a favourite book recommendation to our global BOOK BULLETIN catalogue by promoting the book they love in exchange for online visibility for their own project, service or business in the style of a free classified ad

It would mean so much if you could share the quiz event with your colleagues, clients, or community—and of course, I’d be delighted to have you join us personally.

If you’d like images, copy, or custom messaging for your internal channels or newsletters, I’m happy to provide.

Warmest thanks in advance for your support.


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What Jólabókaflóð means to me: Gerður Kristný

gerdur-kristny-1Here is the first article in our Icelandic Perspectives series of reflections by famous writers and prominent public figures on their memories, thoughts, opinions  and anecdotes about the long-standing national tradition of Jólabókaflóð.

The first writer to feature in the series is award-winning poet, playwright, biographer and novelist, Gerður Kristný.

Read Gerður’s personal take on the Christmas Book Flood – ‘Deck the Halls with Books‘ – and compare her thoughts with her compatriots’ reflections as they are published in the Icelandic Perspectives section of this website.