The A-Z of Visual Ideas
John Ingledew
(UK: Laurence King, 2011; USA: Laurence King, 2011)

A sourcebook of visual ideas and strategies for visual communication, An A–Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history.

Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader’s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point.

Recommended by:
Christopher Norris, Jolabokaflod Book Campaign

Available in the UK via ‘My Local Bookshop‘ search engine or Amazon (The A-Z of Visual Ideas)
Available in the USA via Amazon (The A-Z of Visual Ideas)