Jolabokaflod

Christmas Book Flood | Recommending reading


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Christmas traditions (Advent calendar, Day 21)

What is the origin story of the Elf on the Shelf?

The Elf on the Shelf is a relatively modern Christmas tradition that originated in the United States. It was created by Carol Aebersold and her daughter Chanda Bell, who wrote a children’s book titled The Elf on the Shelf: A Christmas Tradition. The book was self-published in 2005 and has since become a popular holiday tradition. Here’s the origin story and some interesting anecdotes about the Elf on the Shelf and how this tradition is used to celebrate Christmas:

Book front cover
  • The book’s creation: The idea for the Elf on the Shelf tradition was inspired by Carol Aebersold’s family tradition of an elf who would visit during the Christmas season. She and her daughter Chanda Bell decided to turn this family tradition into a children’s book to share with others.
  • The story: The Elf on the Shelf tells the story of Santa Claus sending Scout Elves to children’s homes to watch over them during the Christmas season. The elves return to the North Pole each night to report to Santa about the children’s behaviour and then return to a different spot in the house before morning.

Interesting anecdotes about the Elf on the Shelf

Elves toasting marshmallows
  • Scout Elf’s arrival: In many households, the Elf on the Shelf tradition begins with the arrival of the Scout Elf in early December. Parents often stage a grand arrival, and children are encouraged to give the elf a name.
  • Daily elf moves: The central aspect of the tradition involves the Scout Elf moving to a different location in the house each night. Children wake up and search for the elf’s new hiding spot, adding an element of excitement to each day during Advent leading up to Christmas.
  • Good behaviour: The Elf on the Shelf is often used to encourage good behaviour in children. The idea is that the elf is reporting to Santa, and children are more likely to be on their best behaviour to ensure they make it onto Santa’s “nice” list.
  • Letters to Santa: Some families incorporate letter-writing into the tradition, with children leaving notes for the Scout Elf to deliver to Santa, expressing their Christmas wishes and gratitude.
  • Elf adventures: Many families get creative with the Elf on the Shelf’s daily locations and poses. The elf might be found engaged in playful activities, reading books, baking mini cookies, or even participating in tiny adventures.
  • North Pole breakfast: Some families kick off the Elf on the Shelf tradition with a North Pole breakfast, where they serve festive foods and the elf is revealed to have returned for the holiday season.
  • Elf farewell: On Christmas Eve, the Scout Elf typically returns to the North Pole with Santa Claus. Families often say farewell to their elf with gratitude and anticipation for their return the following year.
  • Expanding traditions: The Elf on the Shelf tradition has expanded to include various themed elf accessories, clothing and props, allowing families to customise the experience.
  • Controversy: While the tradition is beloved by many families, it has also faced some criticism. Some argue that it promotes surveillance and behavioural control, while others simply find it tiresome to come up with daily elf scenarios.
North Pole breakfast

In a nutshell

The Elf on the Shelf tradition has gained widespread popularity in the United States and beyond, becoming a cherished part of many families’ holiday celebrations. It combines storytelling, creativity, and the magic of Christmas to create a unique and interactive experience for children during the holiday season.

Coda

Today, DALL-E 3 has imagined the Yule Lads as hybrid Scout Elves, taking part in the new Advent tradition in American households of the Elf on the Shelf.


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Jolabokaflod visits the Frankfurt Book Fair

The Jolabokaflod Book Campaign is about to announce itself to the global book trade.

We are in Frankfurt between 11-15 October 2017 to tell the world of books about our take on the Icelandic Christmas book flood tradition.

We are attending Frankfurter Buchmesse (the Frankfurt Book Fair) to introduce the Jolabokaflod Book Campaign to every country exhibiting at this year’s event – the biggest book expo in the world – and to collect book recommendations for our next Book Bulletin.

The Frankfurt Book Fair describes itself as ‘the most important international trade fair for content, the centre of the international media world and a major cultural event. Nowhere else in the world does the publishing and media industry show itself from a more diverse, innovative and international side than during these five days in October.’

Our new catalogue and Book Bulletin 2018 crowdfunding campaign will launch on the First Day of Winter in the Old Nordic calendar (21 October 2017) and conclude on International Book Giving Day (14 February 2019).

So many titles from which to choose; the time draws near for deciding which ones to buy to give to loved ones for them to read this Christmas – and which ones you fancy treating yourself to get hold of and read.

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Jolabokaflod in the USA

The world of Jolabokaflod is expanding.

We are in New York between 31 May and 4 June 2017 to introduce the Christmas book flood tradition to the US book trade and the North American literary world in general.

We are attending BookExpo America (the US book trade fair) and BookCon (the US authors’ convention) to talk about bringing Jolabokaflod to the USA, Canada and the rest of the continent and to collect book recommendations for our next online catalogue, which will be launched in June.

So many books, now is the time to read them.


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When Jo met Beatrix

Waterstoneswaterstones-logo have announced their shortlist for Book of the Year 2016, an eclectic mix of styles, genres and voices. Here are the six books they have chosen:

  • Christopher De Hamel, Meetings with Remarkable Manuscripts
  • Paul Kalanithi, When Breath Becomes Air
  • Emma-Jane Kirby, The Optician of Lampedusa
  • Sarah Perry, The Essex Serpent
  • Beatrix Potter, The Tale of Kitty in Boots
  • J K Rowling, Harry Potter and the Cursed Child – Parts I & II

Have you read these books? Do you love them enough to recommend them to other people?

If so, check out our Book Bulletin crowdfunding campaign and get your name into the Christmas catalogue on this website, to promote you, your organisation and/or your projects.